Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data will create sub-optimal experiences and incur unnecessary costs, negatively impacting customer relationships.Read More
The SmartVideo Blog
Here to send you off for the weekend is our news roundup, recapping highlights including clever Halloween mobile apps, and President Jim Dicso's discussion on improving the customer experience. Have a spook-tacular weekend!Read More
Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment.Read More
Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers.Read More
Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.
SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire.
Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.
According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.
Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer.