The SmartVideo Blog

How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue

Posted by Rachel Sullivan on Wed, Apr 22, 2015

The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing many industry changes – from higher market saturation and mergers between providers to challenges associated with the growing number of cord-cutters – all of which affect their ad strategies and how they attract and retain customers.

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Tags: telecommunications, personalized video advertising

Customer Experience: How to Rise above Competitors

Posted by Rachel Sullivan on Fri, Apr 17, 2015

Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the other hand, companies that make it their mission to provide a stellar customer experience stand out from competitors and win loyal customers.

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Tags: customer experience, customer lifecycle

Looking Forward: The Next Creative Advancements in Personalized Video

Posted by Guy Atzmon on Thu, Apr 09, 2015

The explosive growth of online video over the past decade is remarkable. With fast adoption comes an inherent shift in how technology is created and consumed. That’s where we are today: the creative approach to developing personalized video – and SmartVideo specifically – continues to evolve based on how consumers interact with video and as more brands choose to engage consumers through video.

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Tags: SmartVideo creative best practices

A Better Banking Experience Starts with Personalization

Posted by Jim Dicso on Thu, Apr 02, 2015

Over the past few years, banks have begun transforming their customer experiences to prioritize an omnichannel approach and improve their digital interactions with customers. Consumers have adopted digital channels in droves – Bain Capital reports banking customers now handle 50 percent of their banking interactions through digital channels – and for banks that want a competitive advantage, they must optimize their digital customer experience at every touch point.

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Tags: customer experience, customer lifecycle, banking

Q&A with SundaySky’s Newest Hires: Meet Our CFO, Head of Product Strategy

Posted by Rachel Sullivan on Tue, Mar 24, 2015

SundaySky recently welcomed two new executives to the SundaySky family. Elan Yaish joins us as our first chief financial officer, or as he’s perhaps more commonly known, the “Money Man.” Says Elan, “Managing the finances and money of SundaySky is an integral part of my job, but I am also responsible for strategic initiatives, increasing shareholder value, planning and analysis as well as many other initiatives. Nevertheless, just remember, everything that happens at SundaySky needs to flow through the Money Man.”

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Tags: SundaySky

Accenture and SundaySky Bring Personalized Digital Experiences to Life and Annuity Carriers

Posted by Casey Myers on Mon, Mar 23, 2015

In today’s insurance environment, where features and prices can be quickly matched by competitors, customer experience is a primary driver of differentiation. To maintain a competitive advantage, carriers must become customer-centric and develop business models that respond to these rapid changes with new services and approaches.

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Tags: SmartVideo, customer experience, insurance, SundaySky

5 Trends to Expect from the Future of Personalized Video

Posted by Guy Atzmon on Tue, Mar 17, 2015

The proliferation of personalized online video and its growth over the past ten years is nothing short of amazing. The evolution of user-generated content and video consumption habits among consumers has pushed online video to the top of marketing plans as it’s the most powerful and engaging way to communicate with consumers.

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Tags: SmartVideo creative best practices

Retailers’ Customer Satisfaction Hinges on Data-Driven Marketing

Posted by Rachel Sullivan on Tue, Mar 10, 2015

More retailers – along with brands in just about every other industry – are using data to inform their marketing and customer service decisions. The benefits of a data-driven marketing approach are clear. A Forbes Insights survey of data-driven retail marketing executives found the majority achieved a competitive advantage in three key areas:

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Tags: ecommerce, CMOs, data-driven marketing

Onboarding is Ideal Time for Insurers to Drive Digital Value-Add Service Use

Posted by Rachel Sullivan on Thu, Mar 05, 2015

The insurance industry, just like many others, is faced with digital and mobile innovation challenges as companies hustle to keep up with their digital-minded consumers. Forrester reports 85% of global insurers said creating digital strategies were important, versus 68% in other industries. However, insurance providers are challenged with low adoption rates of mobile sites and apps.

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Tags: SmartVideo, insurance, onboarding customers, SundaySky customer success

Cookies & Creative: Keys to Programmatic Advertising

Posted by Candice MacDonald on Tue, Mar 03, 2015

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the sun and warmth from the folks who had traveled from harsh winter weather, there was a buzz in the air about using data to run more efficient, cross-channel marketing programs. The morning kicked off with LiveRamp’s CEO, Auren Hoffman, and a fireside chat with Kevin Akeroyd, the GM and SVP of Oracle Marketing Cloud. Kevin made a significant statement that set the stage for the rest of the day: “There is zero reason why any advertising shouldn't be performance-based given all the data that is available.” 

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Tags: CMOs, personalized video advertising

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