The SmartVideo Blog

Weekly News Roundup - CMO-CIO Collaboration, NA-EUR Differences

Posted by Joanna Strick on Fri, Sep 05, 2014

Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.

Read More

Tags: customer engagement, big data, personalization, CMOs

Can't You Just Get Along? CIO, CMO = No Strong Bond

Posted by Rachel Eisenhauer on Wed, Sep 03, 2014

SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire

Read More

Tags: customer lifecycle, best practices, CMOs

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

Read More

Tags: customer experience, mobile, multichannel

How Insurers Can Get, Grow & Keep Customers with Personalized Video

Posted by Jim Dicso on Thu, Aug 21, 2014

According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.

Read More

Tags: insurance companies, personalized video, onboarding customers, customer lifecycle, customer acquisition, customer retention

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement

Posted by Joanna Strick on Mon, Aug 04, 2014

Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

Read More

Tags: customer engagement, mobile, insurance companies

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

Read More

Tags: SmartVideo, customer experience, personalized video, telecommunications, real time, CMOs

4 Security Considerations when Choosing a Personalized Video Partner

Posted by Deirdre Mills on Tue, Jul 22, 2014

Read More

Tags: SmartVideo, big data, technology, personalized video, real-time video, security, video generation

Weekly News Roundup - Mobile, Advertising and Real-time

Posted by Joanna Strick on Fri, Jul 18, 2014

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Read More

Tags: mobile, real time, real-time video, advertising

Weekly News Roundup - Personalization, Ads and SmartVideo

Posted by Joanna Strick on Thu, Jul 10, 2014

Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Read More

Tags: SmartVideo, personalization, advertising

Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

Posted by Rachel Eisenhauer on Wed, Jun 18, 2014

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

Read More

Tags: YouTube, personalization, retargeted advertising, online video advertising, great people, careers

Receive Blog Articles Straight to Your Inbox

Tweets by @SundaySky

Follow SundaySky

Posts by Category