The SmartVideo Blog

SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders

Posted by Rachel Sullivan on Wed, Jul 01, 2015

Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results. The 2015 SmartVideo Summit was our largest yet (see photos from the day here), with speakers including industry thought leaders, SundaySky executives, customers and partners. All the speakers discussed their experiences with personalized video engagement, how they use data to better engage with customers, and why putting customers at the center of their businesses is imperative for success.

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Tags: SmartVideo, customer experience, CMOs

Building a Digital-First Strategy with Personalized Engagements

Posted by Jim Dicso on Fri, Jun 26, 2015

In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As they do so, they’re using personalized communication through the most engaging digital medium – video – at the point of each customer transaction to encourage customers to use digital channels. Here’s a closer look at how to implement a transactional-based communication strategy to drive digital adoption throughout the customer journey.

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Tags: customer experience

Meet SundaySky’s New CMO, Jeff Hirsch

Posted by Rachel Eisenhauer on Tue, Jun 23, 2015

SundaySky is welcoming Jeff Hirsch, a 30-year veteran in data-driven and performance-based digital marketing, to the team as chief marketing officer. Jeff previously worked for AudienceScience in various roles, including CEO and, most recently, was president of digital media holding company CPXi. Throughout his career at organizations such as Fastclick, ValueClick and others, Jeff fine-tuned the aggregation and analysis of data to deliver engaging, relevant content to specific audiences across a number of platforms.

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Tags: SundaySky

Connecting the Art and Science of Marketing at Cannes Lions

Posted by Jeff Hirsch on Thu, Jun 18, 2015

Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year marks the first-ever Lions Innovation, a “festival within a festival.” Per Cannes Lions CEO Philip Thomas, "The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity."

The birth of this mini-festival is a sign of the times as data begins to power the creative side of marketing and influence how brands communicate with their customers.

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Tags: data-driven marketing

How Brands Are Shaping a Digital Customer Experience

Posted by Jim Dicso on Tue, Jun 16, 2015

A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened the session sharing a few statistics about the connected nature of consumers, I looked out at the audience. Not one person was fazed. Brands and marketers now recognize consumers’ digital nature as a given, and the starting point of the conversation has shifted to how brands can change their philosophies to better engage with digital customers.

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Tags: customer experience, CMOs

Personalized Video and Transparency in a Programmatic Market

Posted by Iain Case on Fri, Jun 12, 2015

Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third largest in the world based on the countries it tracked. When it comes to programmatic video, the IAB Europe predicts growth at an 82 percent compound annual growth rate (CAGR) across Europe from 2012 to 2018.

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Tags: personalized video advertising

The Future of Video Advertising: Redefining Value in a Data-Centric World

Posted by Mark Flaharty on Wed, Jun 10, 2015

A few weeks ago, I had the opportunity to host a panel of five leading ad industry experts to discuss the future of online video advertising at our annual SmartVideo Summit. As we looked at video’s evolving role in a data-centric world, three things stood out:

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Tags: personalized video advertising

SmartVideo Summit 2015 Recap: The Changing Digital Marketing Landscape

Posted by Rachel Eisenhauer on Wed, Jun 03, 2015

Three weeks ago, Verizon purchased AOL. Did this seem odd to you? It shouldn’t have. AOL has become a global mass media and digital distributor of content and products to both consumers and advertisers, notably in the form of digital video. Now, Verizon has acquired the ability to leapfrog others in the digital marketing ecosystem, particularly in the areas of data-driven, cross-channel, personalization and digital TV. And the event couldn’t be more well-timed, because today there are too many wasted ads, too much wasted ad money and wasted consumer time, all resulting in irrelevant consumer experiences across digital and TV. “When will digital marketing reach a point where this kind of waste is decreased? Pretty soon, because of the Verizon-AOL deal,” said Melissa Parrish, industry analyst and guest keynote speaker at SundaySky’s third annual SmartVideo Summit two weeks ago.

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Tags: CMOs, data-driven marketing, research

How Telco Marketers Can Best Measure and Optimize Video Ads

Posted by Rachel Sullivan on Tue, May 26, 2015

As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and ensure a strong return. From engagement rates to viewability and more, marketers have many available metrics by which to evaluate online video ad performance. One thing is certain, though: no matter the metrics, personalized video ad programs should deliver a strong business impact and ensure an incremental revenue increase.

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Tags: telecommunications, measuring ROI, personalized video advertising

SmartVideo Summit 2015: Personalized Video Marketing Across the Customer Lifecycle

Posted by Rachel Eisenhauer on Thu, May 21, 2015

Earlier this week, we hosted the third SmartVideo Summit, our annual customer and partner conference where digital marketing leaders, customer experience executives and industry influencers convene to network and share customer engagement strategies that drive business results.

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Tags: SundaySky

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