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How Insurers Can Get, Grow & Keep Customers with Personalized Video

Policyholder customer lifecycle for SmartVideo

According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.

Weekly News Roundup - Online Video and Customer Loyalty

SundaySky News Roundup

To kick off your week, here is a SundaySky weekly roundup on Sunday, recapping the past week's highlights with a focus on consumer video cravings - and the opportunity lost due to a lack of this medium in company toolboxes, customer loyalty tips, and technology habits in 2014. 

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement


Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

Telefónica Taps SundaySky as Personalized Video Partner

Telefonica partners with SundaySky

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

4 Security Considerations when Choosing a Personalized Video Partner

Video security

There is a huge opportunity to leverage personalized video to better engage with your customers and create lasting and profitable relationships. However, sharing customer data with your SmartVideo partner can pose a security risk to your organization if not handled properly. Here are our recommendations on how to maintain the utmost level of security while delivering engaging and effective video experiences.

Weekly News Roundup - Mobile, Advertising and Real-time

World Cup real time advertising

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Weekly News Roundup - Personalization, Ads and SmartVideo

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Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

Mark Flaharty SundaySky EVP Advertising

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

SmartVideo Advertising Wins Performance Marketing Award

2014 Performance Marketing Award Winner

Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.

Mobile Video Advertising – Make It Personal

BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

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