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4 Security Considerations when Choosing a Personalized Video Partner

  
  
  
Video security

There is a huge opportunity to leverage personalized video to better engage with your customers and create lasting and profitable relationships. However, sharing customer data with your SmartVideo partner can pose a security risk to your organization if not handled properly. Here are our recommendations on how to maintain the utmost level of security while delivering engaging and effective video experiences.

Weekly News Roundup - Mobile, Advertising and Real-time

  
  
  
World Cup real time advertising

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Weekly News Roundup - Personalization, Ads and SmartVideo

  
  
  
describe the image

Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

  
  
  
Mark Flaharty SundaySky EVP Advertising

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

SmartVideo Advertising Wins Performance Marketing Award

  
  
  
2014 Performance Marketing Award Winner

Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.

Mobile Video Advertising – Make It Personal

  
  
  
BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

SmartVideo Summit Recap: The SmartVideo Viewer Experience

  
  
  
Man of two worlds

In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.

SmartVideo Summit Recap: A Recipe for SmartVideo Program Success

  
  
  
SmartVideo Recipe for Success

Earlier this month, we hosted our second annual SmartVideo Summit, a day rich in best practices and effective ideas, to support our customers for success. I spoke about… guacamole. 

It’s Here – The SmartVideo Lifecycle Marketing Platform!

  
  
  
SmartVideo Lifecycle Marketing Platform

It’s an exciting day here at SundaySky - we’re announcing the next generation of our SmartVideo Lifecycle Marketing Platform! Before I walk you through these platform enhancements, let me explain why we decided to enhance our platform in the first place.

Facebook (kind of) Pulls a SundaySky with Personalized Videos

  
  
  
Facebook Look Back videos

To celebrate its 10-year anniversary this week, Facebook released ‘Look Back’ videos – personalized videos that compile and highlight users’ biggest moments on the site. This feature created a ton of buzz among the Facebook community with hundreds of millions of videos rendered (and its been blowing up my news feed for the past 36 hours!), but it’s not the first of its kind. Both Instagram and Google released similar features at the end of 2013 entitled Year in Review; Vizify developed a video tool that compiles Twitter users’ top photos, tweet topics, stats, and followers; and the NFL recently introduced NFL Now, a personalized video service that allows fans to view NFL news, analysis and highlights of favorite teams and players. 

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