Receive Blog Articles Straight to Your Inbox

Your email:

Tweets by @SundaySky

Follow SundaySky

Posts by Category

The SmartVideo Blog

Current Articles | RSS Feed RSS Feed

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

  
  
  
SundaySky News Roundup

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

How Insurers Can Get, Grow & Keep Customers with Personalized Video

  
  
  
Policyholder customer lifecycle for SmartVideo

According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement

  
  
  
tmobile

Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

Telefónica Taps SundaySky as Personalized Video Partner

  
  
  
Telefonica partners with SundaySky

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

4 Security Considerations when Choosing a Personalized Video Partner

  
  
  
Video security

There is a huge opportunity to leverage personalized video to better engage with your customers and create lasting and profitable relationships. However, sharing customer data with your SmartVideo partner can pose a security risk to your organization if not handled properly. Here are our recommendations on how to maintain the utmost level of security while delivering engaging and effective video experiences.

Weekly News Roundup - Mobile, Advertising and Real-time

  
  
  
World Cup real time advertising

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Weekly News Roundup - Personalization, Ads and SmartVideo

  
  
  
describe the image

Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

  
  
  
Mark Flaharty SundaySky EVP Advertising

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

SmartVideo Advertising Wins Performance Marketing Award

  
  
  
2014 Performance Marketing Award Winner

Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.

Mobile Video Advertising – Make It Personal

  
  
  
BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

All Posts