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The Anatomy of a Five-Star SmartVideo

Posted by Jonathon Ben-Haim on Mon, Jun 17, 2013

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It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

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Tags: smart video, customer engagement, personalization, SmartVideo, targeted advertising, retargeted advertising, pre-roll ads, creative, delivery, best practices, calls to action, CTAs, personalized video, personally relevant video, customers, brand engagement

SmartVideo Calls to Action for Customer Engagement

Posted by Rachel Eisenhauer on Tue, Nov 13, 2012

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Just a few short years ago, online video was simply a form of brand awareness and expression – a promotional video or TV commercial repurposed for the Web. Today, it has evolved into a medium specifically intended for the interactive Web user experience.

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Tags: smart video, customer engagement, SmartVideo, video bill, AT&T, online video, online engagement, customer loyalty, video delivery, video engagement, calls to action, CTAs

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