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How to Hold a $4M Super Bowl Ad Accountable

2013 Super Bowl Ads

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

Tried and True Practices for Smart Online Video Placement

Coca-Cola Video Placement

Everybody is talking about online video - product videos, video advertising, personalized video and more. There are many compelling use cases for online video, but once a video is produced, the medium by which it is delivered can be as critical as the video content itself in order to maximize engagement. Following are some video placement best practices and considerations that we've collected over the years and recommend to our customers:

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