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The SmartVideo Blog

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"Flipping the Funnel" from Brand Awareness to Advocacy and Engagement

  
  
  
ReelSEO Video Marketing Summit

Last week I joined about 350 online video professionals ranging from video software and consulting vendors to in-house video production specialists at major retailers such as Zappos, eBay and Amazon at the ReelSEO Video Marketing Summit 2013 in San Francisco. 

Who Did You Vote For? Online Video is the Winner in 2012 Election

  
  
  
Online Video in the 2012 Election

Welcome to Election Day. Here is a roundup of how online videos and video ad campaigns played a crucial and record-breaking role during the 2012 presidential elections.

Happy Father’s Day with Google’s Persona Marketing Videos

  
  
  
Google Chrome Persona Marketing Video Ad

Just about a year ago, Google Chrome’s “Dear Sophie” video went viral – a 90-second spot of a father using the web to share memories with his daughter as she grows up. The “Parisian Love” ad spot premiered during the Super Bowl to later be named one of 2010’s best ads.

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