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The SmartVideo Blog

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Telefónica Taps SundaySky as Personalized Video Partner

  
  
  
Telefonica partners with SundaySky

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

4 Security Considerations when Choosing a Personalized Video Partner

  
  
  
Video security

There is a huge opportunity to leverage personalized video to better engage with your customers and create lasting and profitable relationships. However, sharing customer data with your SmartVideo partner can pose a security risk to your organization if not handled properly. Here are our recommendations on how to maintain the utmost level of security while delivering engaging and effective video experiences.

Weekly News Roundup - Personalization, Ads and SmartVideo

  
  
  
describe the image

Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

The 7 Habits of Highly Effective SmartVideo Teams

  
  
  
7 Habits of SmartVideo Teams

As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.

SmartVideo Welcome Experiences to Enhance New Customer Engagement

  
  
  
Welcome Experience

Heightened competition, increased consumer expectations, declining customer loyalty – these are all hurdles that many brands are facing today. More than ever, companies need differentiating strategies to compete in challenging markets, and personalized customer experiences are becoming a key driver for such strategies. 

How to Measure the Value of a SmartVideo View

  
  
  
SmartVideo views across devices

The true measurement of success for a SmartVideo program boils down to the value of a SmartVideo view. A view is the most basic indicator of how engaging and effective the SmartVideo is. For how long did the viewer watch the video? Did the viewer take an action? Did the viewer take the desired inaction? Fundamental to all SmartVideo solutions is tracking and measuring the results of views with an eye on delivering incremental business impact.

Q&A with Seth Marlowe, SundaySky Sales Director

  
  
  
Seth Marlowe, SundaySky Sales Director

This is part of a monthly blog series where we highlight the diverse staff of SundaySky, featuring a different employee each month.

Five Ways Brands Can Use Personalized Pre-Roll Ads

  
  
  
Lenovo Pre-Roll Ad

Earlier this week I posted an opposing response to a recent VentureBeat guest article by Mo Al Adham, who argued the end is near for pre-roll video ads because they negatively impact the advertiser’s brand. On the contrary, there is still infinite opportunity for the pre-roll, as long as brands recognize that online video advertising is a different ballgame than traditional TV advertising. While a 15-second spot – whether online or on TV – appears to be the same medium, there is so much more data-driven intel that can be used within video ads, which can deliver beyond just brand awareness but actual conversion and revenue performance.

Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads

  
  
  
VentureBeat

Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.

"Flipping the Funnel" from Brand Awareness to Advocacy and Engagement

  
  
  
ReelSEO Video Marketing Summit

Last week I joined about 350 online video professionals ranging from video software and consulting vendors to in-house video production specialists at major retailers such as Zappos, eBay and Amazon at the ReelSEO Video Marketing Summit 2013 in San Francisco. 

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