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The SmartVideo Blog

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The 7 Habits of Highly Effective SmartVideo Teams

  
  
  
7 Habits of SmartVideo Teams

As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.

SmartVideo Welcome Experiences to Enhance New Customer Engagement

  
  
  
Welcome Experience

Heightened competition, increased consumer expectations, declining customer loyalty – these are all hurdles that many brands are facing today. More than ever, companies need differentiating strategies to compete in challenging markets, and personalized customer experiences are becoming a key driver for such strategies. 

How to Measure the Value of a SmartVideo View

  
  
  
SmartVideo views across devices

The true measurement of success for a SmartVideo program boils down to the value of a SmartVideo view. A view is the most basic indicator of how engaging and effective the SmartVideo is. For how long did the viewer watch the video? Did the viewer take an action? Did the viewer take the desired inaction? Fundamental to all SmartVideo solutions is tracking and measuring the results of views with an eye on delivering incremental business impact.

Q&A with Seth Marlowe, SundaySky Sales Director

  
  
  
Seth Marlowe, SundaySky Sales Director

This is part of a monthly blog series where we highlight the diverse staff of SundaySky, featuring a different employee each month.

Five Ways Brands Can Use Personalized Pre-Roll Ads

  
  
  
Lenovo Pre-Roll Ad

Earlier this week I posted an opposing response to a recent VentureBeat guest article by Mo Al Adham, who argued the end is near for pre-roll video ads because they negatively impact the advertiser’s brand. On the contrary, there is still infinite opportunity for the pre-roll, as long as brands recognize that online video advertising is a different ballgame than traditional TV advertising. While a 15-second spot – whether online or on TV – appears to be the same medium, there is so much more data-driven intel that can be used within video ads, which can deliver beyond just brand awareness but actual conversion and revenue performance.

Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads

  
  
  
VentureBeat

Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.

"Flipping the Funnel" from Brand Awareness to Advocacy and Engagement

  
  
  
ReelSEO Video Marketing Summit

Last week I joined about 350 online video professionals ranging from video software and consulting vendors to in-house video production specialists at major retailers such as Zappos, eBay and Amazon at the ReelSEO Video Marketing Summit 2013 in San Francisco. 

HITEC 2013 Shows There is a Home for SmartVideo in Hospitality

  
  
  
HITEC 2013
This is a guest blog article by Mike Schmitt, Chief Executive Officer at Clairvoyix.

The annual show for everything financial and technical in the hospitality space, HITEC, reminded me that it doesn’t matter what state the economy is in, you better lead, follow or get out of the way! The hospitality world is finally showing very robust signs of life with the rebounding economy, but that doesn’t mean the easy days of high occupancy and high ADRs (average daily rates) are back. Of course, tough economic times are the true test of a marketer. I believe the CFO rules when sales and profits are down, and for a CMO that means those three other letters – ROI – are the most important when requesting funds for marketing initiatives. To drive incremental ROI, marketers need to find new and exciting ways to communicate with past guests and future prospects. What is a hospitality marketer to do? You definitely want to “lead.”

No Video Content? No Problem. What 43% of Email Marketers Don’t Know

  
  
  
Dog Ate Homework

Last week as I was preparing for a meeting with one of SundaySky's newest customers – a top five U.S. retailer – I came across this eMarketer article, “Video Is the Next Frontier for Email Marketers.” The writer states that even though "consumers have shown an almost insatiable demand for online video," 43% of marketers don't use videos in email communications simply because they lacked the respective video content.

The Anatomy of a Five-Star SmartVideo

  
  
  
Five Star SmartVideo

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

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