The SmartVideo Blog

This post is part of a monthly blog series where we highlight the diverse and exciting staff of SundaySky.

“I’m investing in SmartVideo for NPS impact, and am paying for it with the financial ROI it’s delivering.” This is one of my favorite anecdotes said by the CMO of a Fortune 500 company. More than ever, the C-suite is implementing video for both financial impact and deeper levels of brand engagement. Yet, companies recognize if they only focus on financial ROI, they can easily miss the boat on customer experience.

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

I am excited and proud to announce this major milestone in SundaySky history. From the first SmartVideo generated in 2009 for Overseas Adventure Travel, to 38 live programs today, we have reached over 100 million views. Fresh off of our inaugural SmartVideo Summit last month, 2013 is serving as a momentous year for us. This is how we are feeling today, fist pumps and hugs included… 

Last week marked a very exciting milestone for SundaySky, as we hosted our first annual SmartVideo Summit. This was the inaugural assembly of SmartVideo first-movers and innovators from the areas of Digital Marketing and Customer Experience – a mix of executives from existing SmartVideo customers, those companies in planning stages, as well as partners.

Spend any adequate amount of time with the product and the people, and the answer to “why” one would join SundaySky is quite obvious: a killer SaaS platform that exudes business value + uber-smart people = a powerful combination in these competitive times, for both employee and end-customer.

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

This post is part of a monthly blog series where we highlight the diverse staff of SundaySky. A different employee is featured each month.

This post is the first part of a monthly blog series where we’ll highlight the diverse staff of SundaySky. A different employee will be featured every month.