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Five Ways Brands Can Use Personalized Pre-Roll Ads

Lenovo Pre-Roll Ad

Earlier this week I posted an opposing response to a recent VentureBeat guest article by Mo Al Adham, who argued the end is near for pre-roll video ads because they negatively impact the advertiser’s brand. On the contrary, there is still infinite opportunity for the pre-roll, as long as brands recognize that online video advertising is a different ballgame than traditional TV advertising. While a 15-second spot – whether online or on TV – appears to be the same medium, there is so much more data-driven intel that can be used within video ads, which can deliver beyond just brand awareness but actual conversion and revenue performance.

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Disney Netflix deal 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

VideoNuze 2012 Report: Top 5 Themes from Online Video Ad Summit

Videonuze 2012 Ad Summit

On Tuesday, I attended the Videonuze 2012 Online Video Advertising Summit in NYC with my colleague Jim Dicso. We are currently in the year of video – it is transforming advertising. The U.S. watched a record breaking 10 billion plus video ads this past May alone. So what is on the horizon of online video advertising? Here are the top five takeaways from the summit:

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