The SmartVideo Blog

I am excited and proud to announce this major milestone in SundaySky history. From the first SmartVideo generated in 2009 for Overseas Adventure Travel, to 38 live programs today, we have reached over 100 million views. Fresh off of our inaugural SmartVideo Summit last month, 2013 is serving as a momentous year for us. This is how we are feeling today, fist pumps and hugs included… 

We’ve seen tremendous growth in online video ad consumption over the last couple of years. Online video advertising revenues topped $1 billion in the first two quarters of 2012, video ad views reached 9.9 billion in February, and YouTube just hit 1 billion monthly users.

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

Welcome to Election Day. Here is a roundup of how online videos and video ad campaigns played a crucial and record-breaking role during the 2012 presidential elections.