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Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

  
  
  
Mark Flaharty SundaySky EVP Advertising

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

Five Ways Brands Can Use Personalized Pre-Roll Ads

  
  
  
Lenovo Pre-Roll Ad

Earlier this week I posted an opposing response to a recent VentureBeat guest article by Mo Al Adham, who argued the end is near for pre-roll video ads because they negatively impact the advertiser’s brand. On the contrary, there is still infinite opportunity for the pre-roll, as long as brands recognize that online video advertising is a different ballgame than traditional TV advertising. While a 15-second spot – whether online or on TV – appears to be the same medium, there is so much more data-driven intel that can be used within video ads, which can deliver beyond just brand awareness but actual conversion and revenue performance.

SundaySky Hits a Major Milestone: 100 Million SmartVideos Viewed

  
  
  
100 Million SmartVideos

I am excited and proud to announce this major milestone in SundaySky history. From the first SmartVideo generated in 2009 for Overseas Adventure Travel, to 38 live programs today, we have reached over 100 million views. Fresh off of our inaugural SmartVideo Summit last month, 2013 is serving as a momentous year for us. This is how we are feeling today, fist pumps and hugs included… 

SmartVideo Summit Panel Recap: Bridging Brand & Performance Advertising

  
  
  
SmartVideo Advertising panel discussion

We’ve seen tremendous growth in online video ad consumption over the last couple of years. Online video advertising revenues topped $1 billion in the first two quarters of 2012, video ad views reached 9.9 billion in February, and YouTube just hit 1 billion monthly users.

How to Hold a $4M Super Bowl Ad Accountable

  
  
  
2013 Super Bowl Ads

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

6 Predictions for Online Video Technology in 2013

  
  
  
Tablet market share in 2013

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

Who Did You Vote For? Online Video is the Winner in 2012 Election

  
  
  
Online Video in the 2012 Election

Welcome to Election Day. Here is a roundup of how online videos and video ad campaigns played a crucial and record-breaking role during the 2012 presidential elections.

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