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The SmartVideo Blog

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The 7 Habits of Highly Effective SmartVideo Teams

  
  
  
7 Habits of SmartVideo Teams

As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.

The Anatomy of a Five-Star SmartVideo

  
  
  
Five Star SmartVideo

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

‘Tis the Season: 5 Smart Video Tips for Enhancing Holiday Ecommerce

  
  
  
Holiday Video Tips Ecommerce

eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video. 

SmartVideo Tech Series (Part 2): From Data to SmartVideo

  
  
  
SmartVideo technology data intelligence

Last week I introduced SundaySky's video generator and explained some of its performance characteristics. Today I'll discuss how SmartVideo is driven by data, and the ways in which it adapts to data variation.

7 Ways to Maximize SmartVideo Engagement on Product Pages

  
  
  
SmartVideo Tip Sheet

Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages: 

The Future of SmartVideo Advertising

  
  
  
Personalized Video Advertising

Before we discuss the future, let’s talk about the present. Today, 90% of online video ads have simply been repurposed from television campaigns. As online video advertising technology continues to evolve, it is expected that more unique online creative will be produced. If we fast forward into the future, will we expect the below type of advertising?

15 Innovative and Smart Video Players to Follow

  
  
  
video play light blue3

I'm not referring to video player software, but the top participants driving online video innovation today. If you follow our blog regularly, are familiar with the online video industry, or are just a connected customer then you know that video is booming and will only continue to grow both in video consumption and video ad spending. Between brands, content sites and people, here is a round up of the 15 video players innovating the industry that you should be following today. 

Tips for a Creative, SmartVideo Experience

  
  
  
Creative SmartVideo

One of the major challenges in creating a SmartVideo template is maintaining the right balance between a branded, unique experience, engaging and informative content, and a script and structure that will allow enough personalization and repeat viewership opportunities.

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