The SmartVideo Blog

Bringing site abandoners back to the site is an ideal way to drive brand engagement and recapture an otherwise lost investment in traffic, thereby increasing sales. An effective way of doing this is with retargeted ads. These ads re-engage visitors who left the website without converting based on their previous Internet actions.

Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages: 

If a tree falls in the forest and no one is around to hear it, does it make a sound? Well, you can apply the same philosophical thought process to the SmartVideo delivery experience: If a SmartVideo is delivered and no one sees it, does it produce results?