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The SmartVideo Blog

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The Anatomy of a Five-Star SmartVideo

Five Star SmartVideo

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

Why Delivery Channels Matter for SmartVideo Success [Infographic]

SmartVideos Email Delivery

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.

4 Tips for Delivering Retargeted Video Ads

Retargeted Video Ads Tips

Bringing site abandoners back to the site is an ideal way to drive brand engagement and recapture an otherwise lost investment in traffic, thereby increasing sales. An effective way of doing this is with retargeted ads. These ads re-engage visitors who left the website without converting based on their previous Internet actions.

7 Ways to Maximize SmartVideo Engagement on Product Pages

SmartVideo Tip Sheet

Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages: 

6 Tips for Delivering SmartVideo by Email [BONUS: Downloadable PDF]

Emailing SmartVideos

If a tree falls in the forest and no one is around to hear it, does it make a sound? Well, you can apply the same philosophical thought process to the SmartVideo delivery experience: If a SmartVideo is delivered and no one sees it, does it produce results?

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