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Think from the “Outside In” to Boost the Customer Experience

  
  
  
Forrester Customer Experience Forum 2013

I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?

A Snapshot of SmartVideo Consumption [Infographic]

  
  
  
SmartVideo Index Part 1

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

Digital Video Trendspotting at Ad:Tech San Francisco

  
  
  
ad:tech 2013 San Francisco

A burgeoning ecosystem of buyers, publishers, ad networks and technology companies congregated at ad:tech in San Francisco last week to participate in what amounts to nothing short of the complete transformation of the advertising industry. 

How to Hold a $4M Super Bowl Ad Accountable

  
  
  
2013 Super Bowl Ads

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

  
  
  
2012 Personally Relevant Video Stats

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

When to Use 15-Second vs 30-Second Retargeted Video Ads

  
  
  
VideoAdsLengthMainImage resized 600

Similar to television advertising, the most effective lengths for online video ads are 15 and 30-second spots. Yet the advantage SmartVideo advertising has over TV is that pre-roll ads are targeted to customers based on their individual behavior, value or other personal relevance. But which video ad length is most successful at converting site abandoners in to your loyal customers?

‘Tis the Season: 5 Smart Video Tips for Enhancing Holiday Ecommerce

  
  
  
Holiday Video Tips Ecommerce

eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video. 

Top 5 Trends to Watch from Shop.org 2012 Summit

  
  
  
2012 Shop.org Denver Summit

Each year thousands of digital marketing mavens from the top 500 internet retailers in the world to entrepreneurs with startup fever in their blood, flock to the annual Shop.org summit to listen and learn to the latest and greatest the industry has to offer. This year was no different as over 4,500 professionals from the online retail industry gathered in Denver last week.

Why the Internet Retailer is the China of the Global Economy

  
  
  
Amazon is the China of Internet Retail

You know the story. China is on the move and they’re coming for your job. They can do it cheaper, faster and better than the rest of the world and while the economies of the West struggle to keep a nostril above water, China expands with the vigor of a 90’s baseball slugger.

VideoNuze 2012 Report: Macy’s is Top Brand in Online Video Market

  
  
  
Macy's

Yesterday I shared the top five themes I took away from this week’s Videonuze 2012 Online Video Advertising Summit. Now I want to take a deeper dive into a brand that is at the top of its game not only in online video advertising, but also in front of the “connected consumer” on all fronts: Macy’s.

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