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The SmartVideo Blog

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SmartVideo Advertising Wins Performance Marketing Award

2014 Performance Marketing Award Winner

Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.

It’s Here – The SmartVideo Lifecycle Marketing Platform!

SmartVideo Lifecycle Marketing Platform

It’s an exciting day here at SundaySky - we’re announcing the next generation of our SmartVideo Lifecycle Marketing Platform! Before I walk you through these platform enhancements, let me explain why we decided to enhance our platform in the first place.

Q&A with CEO Shmulik Weller: “SundaySky Closes $20M Financing Round” [VIDEO]

SundaySky Series C $20M

We’re celebrating a major milestone in the SundaySky offices today: We are thrilled to announce we have raised $20 million in our series C funding round! This round, led by new investor Comcast Ventures and joined by Liberty Global Ventures, Vintage Ventures, and our existing investors, Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners, brings SundaySky’s total capital invested to date to almost $40 million.

Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads


Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.

Think from the “Outside In” to Boost the Customer Experience

Forrester Customer Experience Forum 2013

I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?

Why I Joined SundaySky as a Product Marketer

Steve Jobs

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.
Don’t settle.” – Steve Jobs

From a successful mobile learning start up to one of Fast Company’s most innovative companies, I’ve been fortunate to be a part of some pretty amazing companies. I’ve learned invaluable skills, grown personally and professionally, made lifelong friends, and had a rollercoaster ride of unforgettable experiences. When I decided to pursue a new challenge, I knew that I needed to find the right opportunity so that I would do great work and love what I do.

Five Golden Nuggets from the Inaugural SmartVideo Summit

SmartVideo Summit 2013

Last week marked a very exciting milestone for SundaySky, as we hosted our first annual SmartVideo Summit. This was the inaugural assembly of SmartVideo first-movers and innovators from the areas of Digital Marketing and Customer Experience – a mix of executives from existing SmartVideo customers, those companies in planning stages, as well as partners.

6 Predictions for Online Video Technology in 2013

Tablet market share in 2013

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

What Makes a SmartVideo Champion?

SmartVideo Champions

 “We are the champions, my friends
And we'll keep on fighting, till the end”

I’d love to tell you our customers sing Queen to us in support of SmartVideo. (Maybe they do?!) Regardless, our customers not only support and root for SmartVideo programs within their organizations, they help educate their colleagues and cross-functional departments on how SmartVideo can be deployed across their brand through their customer’s lifecycle – from customer conversion and acquisition through customer care, support and retention.

SmartVideo Tech Series (Part 2): From Data to SmartVideo

SmartVideo technology data intelligence

Last week I introduced SundaySky's video generator and explained some of its performance characteristics. Today I'll discuss how SmartVideo is driven by data, and the ways in which it adapts to data variation.

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