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SmartVideo Summit Recap: A Recipe for SmartVideo Program Success

  
  
  
SmartVideo Recipe for Success

Earlier this month, we hosted our second annual SmartVideo Summit, a day rich in best practices and effective ideas, to support our customers for success. I spoke about… guacamole. 

The Future of SmartVideo Advertising

  
  
  
Personalized Video Advertising

Before we discuss the future, let’s talk about the present. Today, 90% of online video ads have simply been repurposed from television campaigns. As online video advertising technology continues to evolve, it is expected that more unique online creative will be produced. If we fast forward into the future, will we expect the below type of advertising?

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