Receive Blog Articles Straight to Your Inbox

Your email:

Tweets by @SundaySky

Follow SundaySky

Posts by Category

The SmartVideo Blog

Current Articles | RSS Feed RSS Feed

Weekly News Roundup - Mobile, Advertising and Real-time

  
  
  
World Cup real time advertising

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Mobile Video Advertising – Make It Personal

  
  
  
BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

2014 Trends to Watch: Predictions for Video in Ad-Tech

  
  
  
2014 Ad Tech Predictions

In less than four weeks, Super Bowl viewers will see the first interactive commercial enabled for shopping via a smart TV. Online marketers are thinking, “Been there, done that.” Brands such as Target and Neiman Marcus have been experimenting with shoppable video ads online for the last few years, so this is for you guys: Five predictions for the direction video will head in and how it will shape the ad-tech landscape over the next twelve months. 

A Snapshot of SmartVideo Consumption [Infographic]

  
  
  
SmartVideo Index Part 1

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

6 Predictions for Online Video Technology in 2013

  
  
  
Tablet market share in 2013

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

  
  
  
Disney Netflix deal 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

Display Ads Don't Work on Mobile? Enter SmartVideo Advertising

  
  
  
USA Today Mobile Ads

Did you see the recent USA Today article by Michael Wolff (@MichaelWolffNYC) entitled, “Media World Seeks Mobile Plan”? If not, let me recap it for you… 

All Posts