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Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

SundaySky News Roundup

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement


Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

Weekly News Roundup - Mobile, Advertising and Real-time

World Cup real time advertising

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

Mobile Video Advertising – Make It Personal

BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

2014 Trends to Watch: Predictions for Video in Ad-Tech

2014 Ad Tech Predictions

In less than four weeks, Super Bowl viewers will see the first interactive commercial enabled for shopping via a smart TV. Online marketers are thinking, “Been there, done that.” Brands such as Target and Neiman Marcus have been experimenting with shoppable video ads online for the last few years, so this is for you guys: Five predictions for the direction video will head in and how it will shape the ad-tech landscape over the next twelve months. 

A Snapshot of SmartVideo Consumption [Infographic]

SmartVideo Index Part 1

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

6 Predictions for Online Video Technology in 2013

Tablet market share in 2013

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Disney Netflix deal 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

Display Ads Don't Work on Mobile? Enter SmartVideo Advertising

USA Today Mobile Ads

Did you see the recent USA Today article by Michael Wolff (@MichaelWolffNYC) entitled, “Media World Seeks Mobile Plan”? If not, let me recap it for you… 

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