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How to Hold a $4M Super Bowl Ad Accountable

2013 Super Bowl Ads

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Disney Netflix deal 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

Take Five from Digiday Video

Digiday Video Conference 2012

Yesterday, I attended Digiday’s Video annual conference here in NYC where roughly 300 digital citizens convened to reflect on the state, growth, opportunities and challenges of the online video market. Admittedly, I skedaddled with still yet a couple of sessions to go, but can sum up my five takeaways from the event as follows:

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