This is a guest blog post from Avi Greenfield, Product Manager for HP Exstream.
On our Exstream Impact blog, we frequently discuss the importance of multi-channel customer communications to better the customer experience. In today’s society and economy, consumers and workers are more mobile than ever. The lines are blurring between devices and technology people use at work versus play. With more than 350 million tablets and one billion Smartphones expected to be in use in the U.S. by 2016, it’s no wonder that consumers are demanding access to communications through electronic channels in addition to traditional print or snail mail.