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Weekly News Roundup - Online Video and Customer Loyalty

  
  
  
SundaySky News Roundup

To kick off your week, here is a SundaySky weekly roundup on Sunday, recapping the past week's highlights with a focus on consumer video cravings - and the opportunity lost due to a lack of this medium in company toolboxes, customer loyalty tips, and technology habits in 2014. 

Weekly News Roundup - Personalization, Ads and SmartVideo

  
  
  
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Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Welcome to the SundaySky Family: Mark Flaharty, EVP, Advertising

  
  
  
Mark Flaharty SundaySky EVP Advertising

SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.

Mobile Video Advertising – Make It Personal

  
  
  
BrightRoll Video Summit

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

SmartVideo Summit Recap: The SmartVideo Viewer Experience

  
  
  
Man of two worlds

In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.

2014 Trends to Watch: Personalized Experiences from Healthcare Payers

  
  
  
Healthcare Exchange Error

In the year ahead, we anticipate that personalization and customer experience will be key trends for healthcare payers, largely due to the recent release of the health insurance marketplace, the consumerism of healthcare, and a shift in consumer expectations.

Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads

  
  
  
VentureBeat

Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.

HITEC 2013 Shows There is a Home for SmartVideo in Hospitality

  
  
  
HITEC 2013
This is a guest blog article by Mike Schmitt, Chief Executive Officer at Clairvoyix.

The annual show for everything financial and technical in the hospitality space, HITEC, reminded me that it doesn’t matter what state the economy is in, you better lead, follow or get out of the way! The hospitality world is finally showing very robust signs of life with the rebounding economy, but that doesn’t mean the easy days of high occupancy and high ADRs (average daily rates) are back. Of course, tough economic times are the true test of a marketer. I believe the CFO rules when sales and profits are down, and for a CMO that means those three other letters – ROI – are the most important when requesting funds for marketing initiatives. To drive incremental ROI, marketers need to find new and exciting ways to communicate with past guests and future prospects. What is a hospitality marketer to do? You definitely want to “lead.”

The Anatomy of a Five-Star SmartVideo

  
  
  
Five Star SmartVideo

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

Live from Mobile World Congress: How to Enhance the Customer Experience in the “First 90 Days”

  
  
  
Mobile Providers First 90 Days

I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation.

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