The SmartVideo Blog

Ninety-seven percent of IT budget decision-makers in the US insurance industry agree: technology is critical to serve and support customers, stated a 2012 Forrester trend report. This is especially true for customer-centric insurers looking to enhance and differentiate the customer experience while simultaneously reducing care costs. Enter the smart explanation of benefit (EOB) video.

I recently attended Loyalty Expo 2013, hosted by Loyalty360 in Orlando, and took away some great examples and educational nuggets around how brands, specifically in the travel industry, are enhancing their customer loyalty initiatives. A common mantra among customer-centric companies is that customer loyalty is not a destination, but a constant journey to support customers and deliver an optimal experience. Through every channel – in-person, online, through a call center – and at every customer touch point, there is an opportunity to drive and deepen a customer’s brand loyalty.

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

At SundaySky, we’ve cultivated the two unique ingredients which make SmartVideo more engaging and effective than traditional video -- personalization and relevance. By incorporating these elements into marketing strategies, brands are better able to target the right customers at the right time with highly relevant promotions, products and information.

This post is the first part of a monthly blog series where we’ll highlight the diverse staff of SundaySky. A different employee will be featured every month.