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The SmartVideo Blog

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How to Hold a $4M Super Bowl Ad Accountable

2013 Super Bowl Ads

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

Personalized Videos Showcase Products for AOL Autos and Toyota

AOL Autos Choose Control

We recently named Toyota as one of our top 15 innovative and smart video players to follow due to the brand’s use of on-site videos, as well the recent launch of “ChooseControl” – a search tool delivering personalized video experiences showcasing a specific Toyota vehicle that best fits the online customer’s selected lifestyle attributes such as family size, occupation and hobbies. 

VideoNuze 2012 Report: Macy’s is Top Brand in Online Video Market


Yesterday I shared the top five themes I took away from this week’s Videonuze 2012 Online Video Advertising Summit. Now I want to take a deeper dive into a brand that is at the top of its game not only in online video advertising, but also in front of the “connected consumer” on all fronts: Macy’s.

The Killer App for Personalization


You finally did it. You actually made good on your New Year’s Resolution.

How to Use SmartVideo In Support of Your Customer Intimacy Strategy


Customer intimacy is becoming the primary competitive strategy for many companies looking to optimize their customer acquisition and retention results. This requires companies to deliver a more unique and compelling experience to each customer. Some companies leverage marketing personas to segment their customers. Others leverage purchase history and past behavior to engage each customer in a fully personalized manner.  In addition to traditional initiatives, such as personalized web pages and recommendations, brands are considering video for personalized customer engagement.

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