5 Tips for Smart Video SEO (Part 1)
So you know all about SmartVideo. You’ve decided to enhance your website’s content with always up-to-date, engaging videos. If you’re not also thinking about how these videos can drive more search engine traffic to your site, you’re missing on a key opportunity.
When it comes to getting visitors to your website, few media formats shine as bright as video. Whether in advertising or in search engine results, video is more noticeable and boasts better click-through rates than other forms of content. Pages with video also tend to rank better in search engine result pages (SERPs) than their plain-text equivalents.
So how do you ensure that you enjoy these benefits?
Enter SmartVideo SEO. Here are 10 tips to help you drive search engine traffic from your on-site video:
#1. Add schema.org video metadata to your pages
Search engines have limited capability of understanding your video content. To help them do so, they offer several methods to describe your video using on-page markup. The recommended method, endorsed by Google, Bing and Yahoo, is schema.org markup.
Adding schema.org markup to your pages increases the chances your SmartVideos will get crawled and indexed properly. For more on schema.org for video, check out Google's Schema.org for Video guide. To validate and test your markup, use Google's Rich Snippets Testing Tool.
#2. Create and submit a video sitemap
Google allows you to submit information about your videos using a video sitemap, which is an XML file that describes the videos on your site. While Google's ability to crawl videos without a sitemap has improved substantially over the past year, submitting a video sitemap is still a good idea. It helps Google discover your videos faster, and provides additional information about the videos.
Keep your sitemap as up-to-date as possible, and make sure the information in your sitemap and on-page schema.org markup match. Your SmartVideo provider should automatically generate and update your video sitemaps. For more information about video sitemaps, read the Video Sitemaps guide from Google.
#3. Embed your video in a search-engine friendly manner
#4. Provide context to your video
Search engines typically understand little about the actual content of your video. To associate your video with relevant keywords and topics, search engines make use of the content around the video. Make sure you have relevant text on the page such as titles, headings, descriptions, comments, tags, categories, links, breadcrumbs, and so on.
Adding supporting on-page content is important even if you added schema.org markup or submitted a sitemap with titles and descriptions, because search engines usually need to verify that your provided markup matches content the user will actually see on the page.
#5. Place the video prominently
Stay tuned for 5 MORE TIPS tomorrow to give your website videos the ultimate SEO boost to drive more traffic to your site!