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Generation Connected: The New Customer Experience

Posted by Rachel Eisenhauer on Tue, Jul 10, 2012

We recently attended the Forrester Customer Experience Forum and learned that we are currently in the “Age of the Customer.” Successfully engaging with empowered customers is what defines this current state, and those companies that are engaging now will come out on top, no matter the industry.

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Tags: customer engagement, customer experience, personalization, wow experience, connected consumer, connected customer, Forrester Customer Experience Forum, Apple, generation C, gen C

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