The SmartVideo Blog

No Video Content? No Problem. What 43% of Email Marketers Don’t Know

Posted by Seth Marlowe on Thu, Jun 27, 2013

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Tags: smart video, SmartVideo, AT&T, scalable, video by email, email, subject line, Internet Retailer

SmartVideo Summit Panel Recap: Video Bill Masters

Posted by Jim Dicso on Thu, Apr 04, 2013

Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.

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Tags: call reduction, cross-tell, cross-selling, Turkcell, Humana, smart video, SmartVideo, measuring business impact, customer experience, customers, personalized video, AT&T, video bill, telecommunications, billing solutions, customer care, calls to action, healthcare, SmartVideo Summit, SmartEOB

Why I Joined SundaySky

Posted by Casey Myers on Tue, Mar 19, 2013

Spend any adequate amount of time with the product and the people, and the answer to “why” one would join SundaySky is quite obvious: a killer SaaS platform that exudes business value + uber-smart people = a powerful combination in these competitive times, for both employee and end-customer.

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Tags: customer experience, insurance companies, onboarding customers, first 90 days, AT&T, SundaySky, HP Exstream, video bill, customer care, great people, employees

Live from Mobile World Congress: How to Enhance the Customer Experience in the “First 90 Days”

Posted by Aaron Fullen on Tue, Feb 26, 2013

I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation.

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Tags: customer engagement, customer experience, customer loyalty, brand loyalty, onboarding customers, first 90 days, personalization, AT&T, video bill, Net Promoter Score, customer churn, telecommunications, billing solutions, Mobile World Congress, customer retention, customer care

Q&A with Eran Orlev, SmartVideo Product Manager

Posted by Adam Vinokoor on Thu, Dec 20, 2012

This post is the first part of a monthly blog series where we’ll highlight the diverse staff of SundaySky. A different employee will be featured every month.

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Tags: product management, smart video, SmartVideo, relevance, customers, AT&T, SundaySky, great people, employees, personally relevant video

SmartVideo Calls to Action for Customer Engagement

Posted by Rachel Eisenhauer on Tue, Nov 13, 2012

Just a few short years ago, online video was simply a form of brand awareness and expression – a promotional video or TV commercial repurposed for the Web. Today, it has evolved into a medium specifically intended for the interactive Web user experience.

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Tags: smart video, SmartVideo, customer engagement, customer loyalty, AT&T, online video, online engagement, video bill, video delivery, video engagement, calls to action, CTAs

How Does SmartVideo Best Deliver Value? 5 Considerations to Ask Yourself

Posted by Seth Marlowe on Tue, Jul 31, 2012

At this point in the game, you are implementing video for your online marketing efforts. (At least you know you should be.) You’re following the industry blogosphere and keep hearing about videos leveraging big data, personalization, high volume and real-time content – the so-called “smart videos.” But how do you know what areas of your business offer the best opportunity for SmartVideo to provide the most incremental value?

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Tags: smart video, SmartVideo, measuring business impact, measuring value, personalization, AT&T, online video, real time, real-time video, CMOs

15 Innovative and Smart Video Players to Follow

Posted by Rachel Eisenhauer on Fri, Jul 20, 2012

I'm not referring to video player software, but the top participants driving online video innovation today. If you follow our blog regularly, are familiar with the online video industry, or are just a connected customer then you know that video is booming and will only continue to grow both in video consumption and video ad spending. Between brands, content sites and people, here is a round up of the 15 video players innovating the industry that you should be following today. 

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Tags: innovation, personalization, AT&T, online video, creative, video advertising, persona marketing

Where Do Customer Loyalty and Recommendations Come From?

Posted by Robert Coverdale on Wed, Jul 18, 2012

“You gotta try this!” … It’s a phrase that draws you in. There’s excitement, satisfaction and wonder behind it. For brands it is the ultimate compliment – a word of mouth recommendation. A verbal Like button, it is a sign of success and the underlying component to NPS (net promoter score) aka “the ultimate customer satisfaction question.” 

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Tags: innovation, customer experience, customer loyalty, AT&T, connected consumer, connected customer, video bill

Insights from the Forrester Customer Experience Forum 2012

Posted by James Dicso on Fri, Jun 29, 2012

I just returned from two days at the Forrester Customer Experience Forum where leading industry speakers shared thought-provoking ideas and powerful content. Simply put, this event helped solidify my view of the future where the customer is at the center of competitive strategy for the leaders in every industry. In fact, Harley Manning of Forrester shared a graph that compared 5-year total return of customer experience leaders (up 22%) to customer experience laggards (down 46%) to the S&P 500 (down 1%). Clearly, companies adopting a customer-centric strategy are already proving that we are in the “Age of the Customer.”

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Tags: innovation, customer experience, contextualization, personalization, AT&T, Forrester Customer Experience Forum, Office Depot, Forrester, omnichannel

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