The SmartVideo Blog
Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.
Tags: call reduction, cross-tell, cross-selling, Turkcell, Humana, smart video, SmartVideo, measuring business impact, customer experience, customers, personalized video, AT&T, video bill, telecommunications, billing solutions, customer care, calls to action, healthcare, SmartVideo Summit, SmartEOB
Spend any adequate amount of time with the product and the people, and the answer to “why” one would join SundaySky is quite obvious: a killer SaaS platform that exudes business value + uber-smart people = a powerful combination in these competitive times, for both employee and end-customer.
I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation.
Tags: customer engagement, customer experience, customer loyalty, brand loyalty, onboarding customers, first 90 days, personalization, AT&T, video bill, Net Promoter Score, customer churn, telecommunications, billing solutions, Mobile World Congress, customer retention, customer care
This post is the first part of a monthly blog series where we’ll highlight the diverse staff of SundaySky. A different employee will be featured every month.
Just a few short years ago, online video was simply a form of brand awareness and expression – a promotional video or TV commercial repurposed for the Web. Today, it has evolved into a medium specifically intended for the interactive Web user experience.
At this point in the game, you are implementing video for your online marketing efforts. (At least you know you should be.) You’re following the industry blogosphere and keep hearing about videos leveraging big data, personalization, high volume and real-time content – the so-called “smart videos.” But how do you know what areas of your business offer the best opportunity for SmartVideo to provide the most incremental value?
I'm not referring to video player software, but the top participants driving online video innovation today. If you follow our blog regularly, are familiar with the online video industry, or are just a connected customer then you know that video is booming and will only continue to grow both in video consumption and video ad spending. Between brands, content sites and people, here is a round up of the 15 video players innovating the industry that you should be following today.
“You gotta try this!” … It’s a phrase that draws you in. There’s excitement, satisfaction and wonder behind it. For brands it is the ultimate compliment – a word of mouth recommendation. A verbal Like button, it is a sign of success and the underlying component to NPS (net promoter score) aka “the ultimate customer satisfaction question.”
I just returned from two days at the Forrester Customer Experience Forum where leading industry speakers shared thought-provoking ideas and powerful content. Simply put, this event helped solidify my view of the future where the customer is at the center of competitive strategy for the leaders in every industry. In fact, Harley Manning of Forrester shared a graph that compared 5-year total return of customer experience leaders (up 22%) to customer experience laggards (down 46%) to the S&P 500 (down 1%). Clearly, companies adopting a customer-centric strategy are already proving that we are in the “Age of the Customer.”