The SmartVideo Blog

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: smart video, insurance companies, customer loyalty, personalized video, personalization, online video, SundaySky, telecommunications, ecommerce, CMOs, personally relevant video, Forrester, financial services, video engagement, video by email, email, click-to-play

7 Ways to Maximize SmartVideo Engagement on Product Pages

Posted by Kelly Ford on Thu, Aug 30, 2012

Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages: 

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Tags: smart video, SmartVideo, customer experience, online video, online engagement, creative, best practices, product video, video placement, video delivery, video engagement, above-the-fold, delivery, click-to-play, lightbox, video player, embedded video

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