The SmartVideo Blog

5 Ways to Better Acquire and Retain Customers

Posted by Jim Dicso on Wed, Oct 07, 2015

Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing the customer experience – and for good reason. The experience consumers have with a brand drives the future of their relationship. Here are five ways brands can improve their customer acquisition and retention by using data and relevancy to shape the customer experience.  

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Tags: customer experience, CMOs

Three Considerations for Digital Banking Success

Posted by Jim Dicso on Thu, Sep 10, 2015

The nation’s top financial institutions share a few common strategic imperatives: growing share of wallet and maximizing J.D. Power rankings. In order to realize that vision, banks and credit unions are prioritizing digital, mobile and customer experience initiatives, which Fiserv reports are three of the largest points of focus in 2015.

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Tags: customer experience, CMOs, banking

Four Ways Financial Institutions Drive Digital Adoption with Personalized Video

Posted by Jim Dicso on Thu, Sep 03, 2015

As part of their effort to digitize the customer experience, banks are implementing strategies to increase customer adoption of digital tools and services. These digital-first strategies reinforce the use of digital tools and channels as the primary approach for future interactions, while also recommending changes that lift the value of each customer and improve the customer experience.

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Tags: customer experience, CMOs, banking

Personalization and Advanced Attribution Go Hand in Hand

Posted by Amit Golan on Thu, Aug 13, 2015

Personalization is a key component of modern marketing. Here at SundaySky, we built our SmartVideo Cloud platform on the premise that video is an extremely efficient vehicle in driving business results, through the delivery of the right message, to the right individual, at the right place, at the right moment. We have seen this promise realized across paid and owned media programs, with the likes of Comcast, AT&T, Atlantis and many other leading brands.

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Tags: CMOs, measuring ROI

“Next Best Action” Marketing Does Not Mean “Next Best Offer”

Posted by Jim Dicso on Wed, Aug 05, 2015

We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than ever to build and maintain. Many brands recognize that they can build loyalty when customers take full advantage of the products and services they already own and build advocacy by getting them to proactively tell their friends.

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Tags: customer loyalty, CMOs

SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders

Posted by Rachel Sullivan on Wed, Jul 01, 2015

Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results. The 2015 SmartVideo Summit was our largest yet (see photos from the day here), with speakers including industry thought leaders, SundaySky executives, customers and partners. All the speakers discussed their experiences with personalized video engagement, how they use data to better engage with customers, and why putting customers at the center of their businesses is imperative for success.

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Tags: SmartVideo, customer experience, CMOs

How Brands Are Shaping a Digital Customer Experience

Posted by Jim Dicso on Tue, Jun 16, 2015

A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened the session sharing a few statistics about the connected nature of consumers, I looked out at the audience. Not one person was fazed. Brands and marketers now recognize consumers’ digital nature as a given, and the starting point of the conversation has shifted to how brands can change their philosophies to better engage with digital customers.

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Tags: customer experience, CMOs

SmartVideo Summit 2015 Recap: The Changing Digital Marketing Landscape

Posted by Rachel Eisenhauer on Wed, Jun 03, 2015

Three weeks ago, Verizon purchased AOL. Did this seem odd to you? It shouldn’t have. AOL has become a global mass media and digital distributor of content and products to both consumers and advertisers, notably in the form of digital video. Now, Verizon has acquired the ability to leapfrog others in the digital marketing ecosystem, particularly in the areas of data-driven, cross-channel, personalization and digital TV. And the event couldn’t be more well-timed, because today there are too many wasted ads, too much wasted ad money and wasted consumer time, all resulting in irrelevant consumer experiences across digital and TV. “When will digital marketing reach a point where this kind of waste is decreased? Pretty soon, because of the Verizon-AOL deal,” said Melissa Parrish, industry analyst and guest keynote speaker at SundaySky’s third annual SmartVideo Summit two weeks ago.

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Tags: CMOs, data-driven marketing, research

Top 4 Takeaways from the 2015 Forrester Marketing Leader’s Forum

Posted by Rachel Eisenhauer on Wed, Apr 29, 2015

Forrester’s Marketing Leaders Forum took place in New York City for the first time, after previous years in northern California. The theme of this year’s conference was “Connect, Engage, Deliver,” and the resounding focus of discussions was to put people front and center, not the marketer nor the business. In the age of the customer, individual people are the focus, which is why the following takeaways all speak to the power of engaging with individuals. 

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Tags: CMOs, data-driven marketing

Retailers’ Customer Satisfaction Hinges on Data-Driven Marketing

Posted by Rachel Sullivan on Tue, Mar 10, 2015

More retailers – along with brands in just about every other industry – are using data to inform their marketing and customer service decisions. The benefits of a data-driven marketing approach are clear. A Forbes Insights survey of data-driven retail marketing executives found the majority achieved a competitive advantage in three key areas:

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Tags: ecommerce, CMOs, data-driven marketing

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