The SmartVideo Blog

SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders

Posted by Rachel Sullivan on Wed, Jul 01, 2015

Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results. The 2015 SmartVideo Summit was our largest yet (see photos from the day here), with speakers including industry thought leaders, SundaySky executives, customers and partners. All the speakers discussed their experiences with personalized video engagement, how they use data to better engage with customers, and why putting customers at the center of their businesses is imperative for success.

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Tags: SmartVideo, customer experience, CMOs

How Brands Are Shaping a Digital Customer Experience

Posted by Jim Dicso on Tue, Jun 16, 2015

A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened the session sharing a few statistics about the connected nature of consumers, I looked out at the audience. Not one person was fazed. Brands and marketers now recognize consumers’ digital nature as a given, and the starting point of the conversation has shifted to how brands can change their philosophies to better engage with digital customers.

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Tags: customer experience, CMOs

SmartVideo Summit 2015 Recap: The Changing Digital Marketing Landscape

Posted by Rachel Eisenhauer on Wed, Jun 03, 2015

Three weeks ago, Verizon purchased AOL. Did this seem odd to you? It shouldn’t have. AOL has become a global mass media and digital distributor of content and products to both consumers and advertisers, notably in the form of digital video. Now, Verizon has acquired the ability to leapfrog others in the digital marketing ecosystem, particularly in the areas of data-driven, cross-channel, personalization and digital TV. And the event couldn’t be more well-timed, because today there are too many wasted ads, too much wasted ad money and wasted consumer time, all resulting in irrelevant consumer experiences across digital and TV. “When will digital marketing reach a point where this kind of waste is decreased? Pretty soon, because of the Verizon-AOL deal,” said Melissa Parrish, industry analyst and guest keynote speaker at SundaySky’s third annual SmartVideo Summit two weeks ago.

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Tags: CMOs, data-driven marketing, research

Top 4 Takeaways from the 2015 Forrester Marketing Leader’s Forum

Posted by Rachel Eisenhauer on Wed, Apr 29, 2015

Forrester’s Marketing Leaders Forum took place in New York City for the first time, after previous years in northern California. The theme of this year’s conference was “Connect, Engage, Deliver,” and the resounding focus of discussions was to put people front and center, not the marketer nor the business. In the age of the customer, individual people are the focus, which is why the following takeaways all speak to the power of engaging with individuals. 

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Tags: CMOs, data-driven marketing

Retailers’ Customer Satisfaction Hinges on Data-Driven Marketing

Posted by Rachel Sullivan on Tue, Mar 10, 2015

More retailers – along with brands in just about every other industry – are using data to inform their marketing and customer service decisions. The benefits of a data-driven marketing approach are clear. A Forbes Insights survey of data-driven retail marketing executives found the majority achieved a competitive advantage in three key areas:

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Tags: ecommerce, CMOs, data-driven marketing

Cookies & Creative: Keys to Programmatic Advertising

Posted by Candice MacDonald on Tue, Mar 03, 2015

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the sun and warmth from the folks who had traveled from harsh winter weather, there was a buzz in the air about using data to run more efficient, cross-channel marketing programs. The morning kicked off with LiveRamp’s CEO, Auren Hoffman, and a fireside chat with Kevin Akeroyd, the GM and SVP of Oracle Marketing Cloud. Kevin made a significant statement that set the stage for the rest of the day: “There is zero reason why any advertising shouldn't be performance-based given all the data that is available.” 

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Tags: CMOs, personalized video advertising

Relevant, Personalized Ads Solve Global Marketing Challenges

Posted by Elad Ben David on Tue, Feb 24, 2015

As a global marketer, how do you effectively address cultural differences among your customers across regions?

Globally, we’ve shifted to a customer-centric world in which consumers choose to do business with the brands that speak to them as individuals. As such, marketers are adapting their ad programs to better relate to consumers on an individual level, but those targeting a global customer base still need to heed cultural differences to make their ads more effective across continents.

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Tags: CMOs, personalized video advertising

Super Bowl 2015: How to Make the Most of a $4.5 Million Ad

Posted by Elad Ben David on Tue, Jan 27, 2015

30 seconds. $4.5 million. 111.5 million viewers.

The Super Bowl is the year’s biggest opportunity for advertisers to reach an audience of enthusiastic and focused viewers – but that opportunity comes with a steep price tag. Each year we hear grumblings about the high cost, yet networks continue to sell out their inventory and the number of new advertisers getting in on the game continues to grow. According to eMarketer and Kantar Media, first-time advertisers increased from six to nine brands between 2013 and 2014, and will reach 15 this year. But why are the brands willing to pay such a steep price?

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Tags: CMOs, personalized video advertising, data-driven marketing

Misusing Big Data and Other Online Marketing Mistakes to Avoid in 2015

Posted by Mark Flaharty on Thu, Jan 15, 2015

This post originally appeared on Internet Retailer on January 13, 2015. 

In the retail world, we live by the statement, “With big data comes big opportunity.” Few, if any, industries are as rich in data as retail. Today, so much is being done to use this data to market retail businesses with greater effectiveness and efficiency. With an eye toward 2015, here are the mistakes you must avoid in order to ensure that you take full advantage of the big data opportunity and that your brand’s marketing focus is in the right place: on quality.

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Tags: ecommerce, CMOs, personalized video advertising, data-driven marketing

The Power of Storytelling with Personalized Video

Posted by Jim Dicso on Tue, Dec 09, 2014

This post originally appeared on CMO Essentials on December 8, 2014. 

On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The ideal customer is more engaged, more loyal, transacts more frequently, costs less to serve, and is more willing to recommend the brand than the average customer.

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Tags: customer experience, customer loyalty, CMOs, data-driven marketing

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