The SmartVideo Blog

How to Hold a $4M Super Bowl Ad Accountable

Posted by Rachel Eisenhauer on Mon, Feb 04, 2013

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

Read More

Tags: Super Bowl ads, Best Buy, measuring business impact, YouTube, TV and video, relevance, customers, tablet, contextual attributes, SundaySky, targeted advertising, video advertising, retargeted advertising, video ads, ecommerce, Coca-Cola video, mobile ads, personally relevant video, multi-screen, segmentation, contextual advertising

Tried and True Practices for Smart Online Video Placement

Posted by Amit Levran on Wed, Jun 06, 2012

Everybody is talking about online video - product videos, video advertising, personalized video and more. There are many compelling use cases for online video, but once a video is produced, the medium by which it is delivered can be as critical as the video content itself in order to maximize engagement. Following are some video placement best practices and considerations that we've collected over the years and recommend to our customers:

Read More

Tags: smart video, business video, SmartVideo, online video, product video, video placement, Coca-Cola video, TigerDirect video

Receive Blog Articles Straight to Your Inbox

Tweets by @SundaySky

Follow SundaySky

Posts by Category