In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.
The SmartVideo Blog
As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.
It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?
Tags: smart video, SmartVideo, customer engagement, customers, personalized video, personalization, creative, targeted advertising, retargeted advertising, pre-roll ads, best practices, personally relevant video, calls to action, CTAs, brand engagement, delivery
eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video.
Tags: smart video, SmartVideo, customer engagement, HTML5, customer loyalty, online video, creative, online video ad, ecommerce, best practices, Office Depot, video delivery, online retail, Internet Retailer, mobile commerce, holiday ecommerce
Last week I introduced SundaySky's video generator and explained some of its performance characteristics. Today I'll discuss how SmartVideo is driven by data, and the ways in which it adapts to data variation.
Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages:
Tags: smart video, SmartVideo, customer experience, online video, online engagement, creative, best practices, product video, video placement, video delivery, video engagement, above-the-fold, delivery, click-to-play, lightbox, video player, embedded video
Before we discuss the future, let’s talk about the present. Today, 90% of online video ads have simply been repurposed from television campaigns. As online video advertising technology continues to evolve, it is expected that more unique online creative will be produced. If we fast forward into the future, will we expect the below type of advertising?
Tags: smart video, SmartVideo, innovation, customer experience, personalization, creative, targeted advertising, video advertising, retargeted advertising, online video ad, video ads, online video advertising, real time, real-time video, optimization, measurable
I'm not referring to video player software, but the top participants driving online video innovation today. If you follow our blog regularly, are familiar with the online video industry, or are just a connected customer then you know that video is booming and will only continue to grow both in video consumption and video ad spending. Between brands, content sites and people, here is a round up of the 15 video players innovating the industry that you should be following today.
One of the major challenges in creating a SmartVideo template is maintaining the right balance between a branded, unique experience, engaging and informative content, and a script and structure that will allow enough personalization and repeat viewership opportunities.