The SmartVideo Blog

SmartVideo Summit Recap: The SmartVideo Viewer Experience

Posted by Guy Atzmon on Thu, May 08, 2014

In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.

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Tags: customer experience, customers, personalization, creative, best practices, CTAs, SmartVideo Summit

The Anatomy of a Five-Star SmartVideo

Posted by Jonathon Ben-Haim on Mon, Jun 17, 2013

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

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Tags: smart video, SmartVideo, customer engagement, customers, personalized video, personalization, creative, targeted advertising, retargeted advertising, pre-roll ads, best practices, personally relevant video, calls to action, CTAs, brand engagement, delivery

SmartVideo Calls to Action for Customer Engagement

Posted by Rachel Eisenhauer on Tue, Nov 13, 2012

Just a few short years ago, online video was simply a form of brand awareness and expression – a promotional video or TV commercial repurposed for the Web. Today, it has evolved into a medium specifically intended for the interactive Web user experience.

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Tags: smart video, SmartVideo, customer engagement, customer loyalty, AT&T, online video, online engagement, video bill, video delivery, video engagement, calls to action, CTAs

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