In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.
The SmartVideo Blog
Earlier this month, we hosted our second annual SmartVideo Summit, a day rich in best practices and effective ideas, to support our customers for success. I spoke about… guacamole.
As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.
Heightened competition, increased consumer expectations, declining customer loyalty – these are all hurdles that many brands are facing today. More than ever, companies need differentiating strategies to compete in challenging markets, and personalized customer experiences are becoming a key driver for such strategies.
It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?
Tags: smart video, SmartVideo, customer engagement, customers, personalized video, personalization, creative, targeted advertising, retargeted advertising, pre-roll ads, best practices, personally relevant video, calls to action, CTAs, brand engagement, delivery
“I’m investing in SmartVideo for NPS impact, and am paying for it with the financial ROI it’s delivering.” This is one of my favorite anecdotes said by the CMO of a Fortune 500 company. More than ever, the C-suite is implementing video for both financial impact and deeper levels of brand engagement. Yet, companies recognize if they only focus on financial ROI, they can easily miss the boat on customer experience.
Tags: call reduction, smart video, SmartVideo, measuring business impact, customer engagement, customer experience, customers, measuring value, SundaySky, customer lifecycle, customer acquisition, customer care, CMOs, brand engagement, measuring ROI
I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.
Tags: Turkcell, smart video, SmartVideo, customer engagement, customers, personalized video, customer preferences, SundaySky, pre-roll ads, best practices, video delivery, video engagement, video by email, email, subject line, delivery
Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.
I am excited and proud to announce this major milestone in SundaySky history. From the first SmartVideo generated in 2009 for Overseas Adventure Travel, to 38 live programs today, we have reached over 100 million views. Fresh off of our inaugural SmartVideo Summit last month, 2013 is serving as a momentous year for us. This is how we are feeling today, fist pumps and hugs included…
Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.
Tags: call reduction, cross-tell, cross-selling, Turkcell, Humana, smart video, SmartVideo, measuring business impact, customer experience, customers, personalized video, AT&T, video bill, telecommunications, billing solutions, customer care, calls to action, healthcare, SmartVideo Summit, SmartEOB