The SmartVideo Blog

The Anatomy of a Five-Star SmartVideo

Posted by Jonathon Ben-Haim on Mon, Jun 17, 2013

It is well-documented that SmartVideo can be a powerful platform of communication. But what are some of the best ways to ensure that your SmartVideo campaign meets its objectives?

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Tags: smart video, SmartVideo, customer engagement, customers, personalized video, personalization, creative, targeted advertising, retargeted advertising, pre-roll ads, best practices, personally relevant video, calls to action, CTAs, brand engagement, delivery

Why Delivery Channels Matter for SmartVideo Success [Infographic]

Posted by Tony Kyberd on Wed, May 08, 2013

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.

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Tags: Turkcell, smart video, SmartVideo, customer engagement, customers, personalized video, customer preferences, SundaySky, pre-roll ads, best practices, video delivery, video engagement, video by email, email, subject line, delivery

4 Tips for Delivering Retargeted Video Ads

Posted by Kelly Ford on Thu, Sep 13, 2012

Bringing site abandoners back to the site is an ideal way to drive brand engagement and recapture an otherwise lost investment in traffic, thereby increasing sales. An effective way of doing this is with retargeted ads. These ads re-engage visitors who left the website without converting based on their previous Internet actions.

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Tags: smart video, SmartVideo, targeted advertising, video advertising, retargeted advertising, pre-roll ads, online video ad, video ads, online video advertising, best practices, video delivery, delivery

7 Ways to Maximize SmartVideo Engagement on Product Pages

Posted by Kelly Ford on Thu, Aug 30, 2012

Last week I shared six tips for delivering SmartVideos by email, but what if videos are delivered directly from on-site product pages? No worries, we’ve got you covered there too, with our seven ways to mamimize video engagement for on-site product pages: 

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Tags: smart video, SmartVideo, customer experience, online video, online engagement, creative, best practices, product video, video placement, video delivery, video engagement, above-the-fold, delivery, click-to-play, lightbox, video player, embedded video

6 Tips for Delivering SmartVideo by Email [BONUS: Downloadable PDF]

Posted by Kelly Ford on Tue, Aug 21, 2012

If a tree falls in the forest and no one is around to hear it, does it make a sound? Well, you can apply the same philosophical thought process to the SmartVideo delivery experience: If a SmartVideo is delivered and no one sees it, does it produce results?

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Tags: smart video, business video, SmartVideo, online video, thumbnails, video placement, video by email, email, subject line, above-the-fold, auto-play, delivery

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