More retailers – along with brands in just about every other industry – are using data to inform their marketing and customer service decisions. The benefits of a data-driven marketing approach are clear. A Forbes Insights survey of data-driven retail marketing executives found the majority achieved a competitive advantage in three key areas:Read More
The SmartVideo Blog
This post originally appeared on Internet Retailer on January 13, 2015.
In the retail world, we live by the statement, “With big data comes big opportunity.” Few, if any, industries are as rich in data as retail. Today, so much is being done to use this data to market retail businesses with greater effectiveness and efficiency. With an eye toward 2015, here are the mistakes you must avoid in order to ensure that you take full advantage of the big data opportunity and that your brand’s marketing focus is in the right place: on quality.Read More
Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data will create sub-optimal experiences and incur unnecessary costs, negatively impacting customer relationships.Read More
Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment.Read More
Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.
Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.
This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.
Similar to television advertising, the most effective lengths for online video ads are 15 and 30-second spots. Yet the advantage SmartVideo advertising has over TV is that pre-roll ads are targeted to customers based on their individual behavior, value or other personal relevance. But which video ad length is most successful at converting site abandoners in to your loyal customers?
eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video.
Each year thousands of digital marketing mavens from the top 500 internet retailers in the world to entrepreneurs with startup fever in their blood, flock to the annual Shop.org summit to listen and learn to the latest and greatest the industry has to offer. This year was no different as over 4,500 professionals from the online retail industry gathered in Denver last week.