The SmartVideo Blog

Weekly News Roundup: Allied Solutions Deploys SmartVideo

Posted by Joanna Strick on Fri, Oct 24, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment. 

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Tags: customer experience, personalization, online video, ecommerce, online retail, omnichannel, cxp

Think from the “Outside In” to Boost the Customer Experience

Posted by Jim Dicso on Thu, Jun 27, 2013

I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?

This year, Harley Manning, Forrester’s vice president and research director, kicked off the two days by presenting the key concept to developing a great customer experience: think from the “outside in.” Specifically, companies need to design their customer experience and process from the customer’s perspective. 

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Tags: innovation, customer experience, insurance companies, customer preferences, wow experience, ecommerce, Forrester Customer Experience Forum, CMOs, Forrester, financial services, omnichannel, healthcare

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: smart video, SmartVideo, customer engagement, mobile, mobile video, customers, SundaySky, telecommunications, ecommerce, video engagement, brand engagement

Digital Video Trendspotting at Ad:Tech San Francisco

Posted by Bill Palmer on Mon, Apr 15, 2013

A burgeoning ecosystem of buyers, publishers, ad networks and technology companies congregated at ad:tech in San Francisco last week to participate in what amounts to nothing short of the complete transformation of the advertising industry. 

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Tags: measuring business impact, big data, measuring value, targeted advertising, video advertising, pre-roll ads, online video ad, video ads, customer acquisition, online video advertising, ecommerce, real time, programmatic buying, video ad spend

How to Hold a $4M Super Bowl Ad Accountable

Posted by Rachel Eisenhauer on Mon, Feb 04, 2013

They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.

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Tags: Super Bowl ads, Best Buy, measuring business impact, YouTube, TV and video, relevance, customers, tablet, contextual attributes, SundaySky, targeted advertising, video advertising, retargeted advertising, video ads, ecommerce, Coca-Cola video, mobile ads, personally relevant video, multi-screen, segmentation, contextual advertising

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: smart video, insurance companies, customer loyalty, personalized video, personalization, online video, SundaySky, telecommunications, ecommerce, CMOs, personally relevant video, Forrester, financial services, video engagement, video by email, email, click-to-play

When to Use 15-Second vs 30-Second Retargeted Video Ads

Posted by Rachel Eisenhauer on Thu, Oct 18, 2012

Similar to television advertising, the most effective lengths for online video ads are 15 and 30-second spots. Yet the advantage SmartVideo advertising has over TV is that pre-roll ads are targeted to customers based on their individual behavior, value or other personal relevance. But which video ad length is most successful at converting site abandoners in to your loyal customers?

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Tags: smart video, SmartVideo, targeted advertising, video advertising, retargeted advertising, pre-roll ads, online video ad, video ads, online video advertising, ecommerce, best practices

‘Tis the Season: 5 Smart Video Tips for Enhancing Holiday Ecommerce

Posted by Kelly Ford on Wed, Oct 17, 2012

eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video. 

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Tags: smart video, SmartVideo, customer engagement, HTML5, customer loyalty, online video, creative, online video ad, ecommerce, best practices, Office Depot, video delivery, online retail, Internet Retailer, mobile commerce, holiday ecommerce

Top 5 Trends to Watch from Shop.org 2012 Summit

Posted by Bill Palmer on Tue, Sep 18, 2012

Each year thousands of digital marketing mavens from the top 500 internet retailers in the world to entrepreneurs with startup fever in their blood, flock to the annual Shop.org summit to listen and learn to the latest and greatest the industry has to offer. This year was no different as over 4,500 professionals from the online retail industry gathered in Denver last week.

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Tags: Shop.org, SmartVideo, big data, customer experience, customer loyalty program, customer loyalty, personalization, connected consumer, connected customer, multichannel, ecommerce, online retail, omnichannel, mobile commerce

Why the Internet Retailer is the China of the Global Economy

Posted by Aaron Fullen on Mon, Jun 25, 2012

You know the story. China is on the move and they’re coming for your job. They can do it cheaper, faster and better than the rest of the world and while the economies of the West struggle to keep a nostril above water, China expands with the vigor of a 90’s baseball slugger.

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Tags: customer engagement, innovation, connected consumer, ecommerce, online retail, omnichannel, Internet Retailer

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