The SmartVideo Blog

No Video Content? No Problem. What 43% of Email Marketers Don’t Know

Posted by Seth Marlowe on Thu, Jun 27, 2013

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Tags: smart video, SmartVideo, AT&T, scalable, video by email, email, subject line, Internet Retailer

Why Delivery Channels Matter for SmartVideo Success [Infographic]

Posted by Tony Kyberd on Wed, May 08, 2013

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.

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Tags: Turkcell, smart video, SmartVideo, customer engagement, customers, personalized video, customer preferences, SundaySky, pre-roll ads, best practices, video delivery, video engagement, video by email, email, subject line, delivery

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: smart video, insurance companies, customer loyalty, personalized video, personalization, online video, SundaySky, telecommunications, ecommerce, CMOs, personally relevant video, Forrester, financial services, video engagement, video by email, email, click-to-play

6 Tips for Delivering SmartVideo by Email [BONUS: Downloadable PDF]

Posted by Kelly Ford on Tue, Aug 21, 2012

If a tree falls in the forest and no one is around to hear it, does it make a sound? Well, you can apply the same philosophical thought process to the SmartVideo delivery experience: If a SmartVideo is delivered and no one sees it, does it produce results?

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Tags: smart video, business video, SmartVideo, online video, thumbnails, video placement, video by email, email, subject line, above-the-fold, auto-play, delivery

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