The SmartVideo Blog

Mobile Video Advertising – Make It Personal

Posted by Darren Nicol on Fri, May 09, 2014

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

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Tags: BrightRoll, mobile, personalization, video advertising, video ads, mobile ads, Forrester

It’s Here – The SmartVideo Lifecycle Marketing Platform!

Posted by Deirdre Mills on Tue, Apr 08, 2014

It’s an exciting day here at SundaySky - we’re announcing the next generation of our SmartVideo Lifecycle Marketing Platform! Before I walk you through these platform enhancements, let me explain why we decided to enhance our platform in the first place.

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Tags: customer engagement, innovation, measuring value, customer lifecycle, Forrester

Think from the “Outside In” to Boost the Customer Experience

Posted by Jim Dicso on Thu, Jun 27, 2013

I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?

This year, Harley Manning, Forrester’s vice president and research director, kicked off the two days by presenting the key concept to developing a great customer experience: think from the “outside in.” Specifically, companies need to design their customer experience and process from the customer’s perspective. 

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Tags: innovation, customer experience, insurance companies, customer preferences, wow experience, ecommerce, Forrester Customer Experience Forum, CMOs, Forrester, financial services, omnichannel, healthcare

Creating Brand Advantage with Perpetually Connected Customers

Posted by Bill Palmer on Wed, Apr 24, 2013

Last week I attended Forrester's Forum for Marketing Leaders in Los Angeles, focused on strategies for leveraging big data to better manage marketing communication programs in a world where half of adults globally will be perpetually connected to the Internet by the end of 2013, as Forrester predicts. The bottom line: every moment is a chance to connect and service customers. The opportunities for creating brand affinity and value are truly boundless in this hyper connected, hyper personalized global techno-village. However, these opportunities simultaneously carry an overwhelming capacity to bombard and frustrate customers and brands managers alike, who fail to properly plan and/or harness the great power of data-driven communications.

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Tags: customer engagement, big data, customer experience, contextualization, online engagement, connected customer, real time, CMOs, Forrester

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: smart video, insurance companies, customer loyalty, personalized video, personalization, online video, SundaySky, telecommunications, ecommerce, CMOs, personally relevant video, Forrester, financial services, video engagement, video by email, email, click-to-play

Insights from the Forrester Customer Experience Forum 2012

Posted by James Dicso on Fri, Jun 29, 2012

I just returned from two days at the Forrester Customer Experience Forum where leading industry speakers shared thought-provoking ideas and powerful content. Simply put, this event helped solidify my view of the future where the customer is at the center of competitive strategy for the leaders in every industry. In fact, Harley Manning of Forrester shared a graph that compared 5-year total return of customer experience leaders (up 22%) to customer experience laggards (down 46%) to the S&P 500 (down 1%). Clearly, companies adopting a customer-centric strategy are already proving that we are in the “Age of the Customer.”

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Tags: innovation, customer experience, contextualization, personalization, AT&T, Forrester Customer Experience Forum, Office Depot, Forrester, omnichannel

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