The SmartVideo Blog

"Flipping the Funnel" from Brand Awareness to Advocacy and Engagement

Posted by Bill Palmer on Wed, Jul 31, 2013

Last week I joined about 350 online video professionals ranging from video software and consulting vendors to in-house video production specialists at major retailers such as Zappos, eBay and Amazon at the ReelSEO Video Marketing Summit 2013 in San Francisco. 

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Tags: smart video, SmartVideo, measuring business impact, customer engagement, customer loyalty, video advertising, customer lifecycle, customer acquisition, personally relevant video, video engagement, scalable, brand engagement, Google

Who Did You Vote For? Online Video is the Winner in 2012 Election

Posted by Rachel Eisenhauer on Tue, Nov 06, 2012

Welcome to Election Day. Here is a roundup of how online videos and video ad campaigns played a crucial and record-breaking role during the 2012 presidential elections.

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Tags: Presidential Election 2012, political videos, campaign videos, microtargeting, YouTube, online video, targeted advertising, video advertising, pre-roll ads, video ads, online video advertising, Google

Happy Father’s Day with Google’s Persona Marketing Videos

Posted by Rachel Eisenhauer on Sun, Jun 17, 2012

Just about a year ago, Google Chrome’s “Dear Sophie” video went viral – a 90-second spot of a father using the web to share memories with his daughter as she grows up. The “Parisian Love” ad spot premiered during the Super Bowl to later be named one of 2010’s best ads.

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Tags: smart video, online video advertising, product video, persona marketing, Google

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