Last week I joined about 350 online video professionals ranging from video software and consulting vendors to in-house video production specialists at major retailers such as Zappos, eBay and Amazon at the ReelSEO Video Marketing Summit 2013 in San Francisco.
The SmartVideo Blog
Tags: smart video, SmartVideo, measuring business impact, customer engagement, customer loyalty, video advertising, customer lifecycle, customer acquisition, personally relevant video, video engagement, scalable, brand engagement, Google
Welcome to Election Day. Here is a roundup of how online videos and video ad campaigns played a crucial and record-breaking role during the 2012 presidential elections.
Tags: Presidential Election 2012, political videos, campaign videos, microtargeting, YouTube, online video, targeted advertising, video advertising, pre-roll ads, video ads, online video advertising, Google
Just about a year ago, Google Chrome’s “Dear Sophie” video went viral – a 90-second spot of a father using the web to share memories with his daughter as she grows up. The “Parisian Love” ad spot premiered during the Super Bowl to later be named one of 2010’s best ads.