If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…
The SmartVideo Blog
Tags: customer engagement, big data, innovation, customer experience, contextualization, customer loyalty program, technology, HTML5, mobile, mobile video, YouTube, TV and video, insurance companies, relevance, customers, tablet, connected TV, contextual attributes
eMarketer predicts this holiday season's online retail sales will account for nearly 25% of the year's revenue. Though ecommerce marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still time to enhance your holiday marketing initiatives with online video.
Tags: smart video, SmartVideo, customer engagement, HTML5, customer loyalty, online video, creative, online video ad, ecommerce, best practices, Office Depot, video delivery, online retail, Internet Retailer, mobile commerce, holiday ecommerce
Over the last 20 years, the web has evolved from static, manually written pages to computer generated pages, driven by data collected in databases, inputted by users and computed by algorithms. SmartVideo, to me, is the natural evolution of video into the dynamic era. Instead of manually producing every single video (such as the web once was), a system is now capable of generating, tailoring, personalizing, contextualizing and optimizing video based on data.
Tags: smart video, SmartVideo, big data, innovation, technology, HTML5, SundaySky, video generator, Videolet, real time, real-time video, dvg, dynamic video, video generation, Dynamic Video Generator, scalable, SmartVideo tech