Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.
The SmartVideo Blog
It’s an exciting day here at SundaySky - we’re announcing the next generation of our SmartVideo Lifecycle Marketing Platform! Before I walk you through these platform enhancements, let me explain why we decided to enhance our platform in the first place.
We’re celebrating a major milestone in the SundaySky offices today: We are thrilled to announce we have raised $20 million in our series C funding round! This round, led by new investor Comcast Ventures and joined by Liberty Global Ventures, Vintage Ventures, and our existing investors, Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners, brings SundaySky’s total capital invested to date to almost $40 million.
Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.
Adham is right about one thing; online video advertising is currently executed the wrong way, in which it follows TV’s model of delivering one ad to many viewers, ultimately annoying the consumer. I agree that the industry needs to innovate, but not at the expense of the pre-roll ad. Consumers want content and experiences that address their personal interests, ads they want to watch. Matching creative best practices from TV advertising with data-driven intelligence established in the display marketing space in recent years lies opportunity to deliver better, more personalized video ad experiences to consumers, even by pre-roll. While the ability to choose your own ad experience before a Hulu video starts is a small step toward a personalized experience, many brands are leveraging online video ad platforms to quickly move beyond just contextualized ads repurposed from TV. Think about it: if given the choice, would you choose a video ad for someone like you, or a video ad created in the moment just for you?
Tags: smart video, SmartVideo, innovation, customer experience, personalization, targeted advertising, retargeted advertising, pre-roll ads, video ads, customer acquisition, online video advertising, contextual advertising
I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?
This year, Harley Manning, Forrester’s vice president and research director, kicked off the two days by presenting the key concept to developing a great customer experience: think from the “outside in.” Specifically, companies need to design their customer experience and process from the customer’s perspective.
Tags: innovation, customer experience, insurance companies, customer preferences, wow experience, ecommerce, Forrester Customer Experience Forum, CMOs, Forrester, financial services, omnichannel, healthcare
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.
Don’t settle.” – Steve Jobs
Last week marked a very exciting milestone for SundaySky, as we hosted our first annual SmartVideo Summit. This was the inaugural assembly of SmartVideo first-movers and innovators from the areas of Digital Marketing and Customer Experience – a mix of executives from existing SmartVideo customers, those companies in planning stages, as well as partners.
Tags: smart video, SmartVideo, customer engagement, innovation, customer experience, customers, personalized video, onboarding customers, first 90 days, SundaySky, video advertising, video ads, customer lifecycle, personally relevant video, SmartVideo Summit
If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…
Tags: customer engagement, big data, innovation, customer experience, contextualization, customer loyalty program, technology, HTML5, mobile, mobile video, YouTube, TV and video, insurance companies, relevance, customers, tablet, connected TV, contextual attributes
Tags: data feeds, smart video, SmartVideo, measuring business impact, big data, innovation, measuring value, personalization, online video, SundaySky, customer lifecycle, best practices, Office Depot, great people, CMOs
Last week I introduced SundaySky's video generator and explained some of its performance characteristics. Today I'll discuss how SmartVideo is driven by data, and the ways in which it adapts to data variation.