According to Cisco, data traffic will grow 10x by 2016 while online revenue will only double. Retailers are absolutely overwhelmed right now with technology options to help them acquire, convert, retain and expand customer relationships within the online realm. Yet, learning how to leverage data to communicate with customers appears to be at the crux of defining winners and losers in the market. Without proper information flow and visual information experiences, both users and business managers bog down with "information overload" and become frustrated with shopping.
The SmartVideo Blog
We recently attended the 2012 Internet Retailer Conference and Exhibition (IRCE) in Chicago to check the online industry pulse on emerging trends, best practices, and innovations in retail. The discussions, sessions and networking provided a great platform for defining and understanding the way the world shops today and in the future.