The SmartVideo Blog

SmartVideo Summit Recap: A Recipe for SmartVideo Program Success

Posted by Tony Kyberd on Tue, Apr 29, 2014

Earlier this month, we hosted our second annual SmartVideo Summit, a day rich in best practices and effective ideas, to support our customers for success. I spoke about… guacamole. 

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Tags: customers, measuring value, best practices, video delivery, measurable, SmartVideo Summit

The Future of SmartVideo Advertising

Posted by Yaniv Axen on Wed, Aug 29, 2012

Before we discuss the future, let’s talk about the present. Today, 90% of online video ads have simply been repurposed from television campaigns. As online video advertising technology continues to evolve, it is expected that more unique online creative will be produced. If we fast forward into the future, will we expect the below type of advertising?

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Tags: smart video, SmartVideo, innovation, customer experience, personalization, creative, targeted advertising, video advertising, retargeted advertising, online video ad, video ads, online video advertising, real time, real-time video, optimization, measurable

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