The SmartVideo Blog

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

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Tags: customer experience, mobile, multichannel

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement

Posted by Joanna Strick on Mon, Aug 04, 2014

Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

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Tags: customer engagement, mobile, insurance companies

Weekly News Roundup - Mobile, Advertising and Real-time

Posted by Joanna Strick on Fri, Jul 18, 2014

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

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Tags: mobile, real time, real-time video, advertising

Mobile Video Advertising – Make It Personal

Posted by Darren Nicol on Fri, May 09, 2014

I recently attended the annual BrightRoll Video Summit in NYC, now in its fourth year. It was standing room only with more than 500 brand marketers, agencies, publishers and ad tech influencers in attendance. The venue was great, the sessions were insightful, the summit was a success. (So was the after party.)

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Tags: BrightRoll, mobile, personalization, video advertising, video ads, mobile ads, Forrester

2014 Trends to Watch: Predictions for Video in Ad-Tech

Posted by Yaniv Axen on Thu, Jan 09, 2014

In less than four weeks, Super Bowl viewers will see the first interactive commercial enabled for shopping via a smart TV. Online marketers are thinking, “Been there, done that.” Brands such as Target and Neiman Marcus have been experimenting with shoppable video ads online for the last few years, so this is for you guys: Five predictions for the direction video will head in and how it will shape the ad-tech landscape over the next twelve months. 

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Tags: mobile, personalized video, video advertising, video ads, customer acquisition, online video advertising, mobile ads, attribution, measuring ROI

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: smart video, SmartVideo, customer engagement, mobile, mobile video, customers, SundaySky, telecommunications, ecommerce, video engagement, brand engagement

6 Predictions for Online Video Technology in 2013

Posted by Yaniv Axen on Wed, Jan 09, 2013

If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…

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Tags: customer engagement, big data, innovation, customer experience, contextualization, customer loyalty program, technology, HTML5, mobile, mobile video, YouTube, TV and video, insurance companies, relevance, customers, tablet, connected TV, contextual attributes

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Posted by Rachel Eisenhauer on Wed, Dec 05, 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

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Tags: customer experience, mobile, mobile video, TV and video, online video, connected consumer, video ads, telecommunications, online video advertising, generation C, Videonuze, multi-screen, London 2012 Olympics, TV Everywhere

Display Ads Don't Work on Mobile? Enter SmartVideo Advertising

Posted by Bill Palmer on Thu, Nov 01, 2012

Did you see the recent USA Today article by Michael Wolff (@MichaelWolffNYC) entitled, “Media World Seeks Mobile Plan”? If not, let me recap it for you… 

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Tags: smart video, SmartVideo, mobile, mobile video, targeted advertising, video advertising, online video ad, video ads, Office Depot, video delivery, mobile ads

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