They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.
The SmartVideo Blog
Tags: Super Bowl ads, Best Buy, measuring business impact, YouTube, TV and video, relevance, customers, tablet, contextual attributes, SundaySky, targeted advertising, video advertising, retargeted advertising, video ads, ecommerce, Coca-Cola video, mobile ads, personally relevant video, multi-screen, segmentation, contextual advertising
Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.
Tags: customer experience, mobile, mobile video, TV and video, online video, connected consumer, video ads, telecommunications, online video advertising, generation C, Videonuze, multi-screen, London 2012 Olympics, TV Everywhere
Yesterday, I attended Digiday’s Video annual conference here in NYC where roughly 300 digital citizens convened to reflect on the state, growth, opportunities and challenges of the online video market. Admittedly, I skedaddled with still yet a couple of sessions to go, but can sum up my five takeaways from the event as follows: