The SmartVideo Blog

Weekly News Roundup: Allied Solutions Deploys SmartVideo

Posted by Joanna Strick on Fri, Oct 24, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment. 

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Tags: customer experience, personalization, online video, ecommerce, online retail, omnichannel, cxp

Think from the “Outside In” to Boost the Customer Experience

Posted by Jim Dicso on Thu, Jun 27, 2013

I always look forward to Forrester’s annual Customer Experience Forum East in NYC. Last year’s conference confirmed we had entered the Age of the Customer, and brands across industries recognized it, too. Still, only 8% of the 150+ brands on Forester’s Customer Experience Index (CEI) received grades of “excellent.” What’s everyone doing wrong?

This year, Harley Manning, Forrester’s vice president and research director, kicked off the two days by presenting the key concept to developing a great customer experience: think from the “outside in.” Specifically, companies need to design their customer experience and process from the customer’s perspective. 

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Tags: innovation, customer experience, insurance companies, customer preferences, wow experience, ecommerce, Forrester Customer Experience Forum, CMOs, Forrester, financial services, omnichannel, healthcare

Top 5 Trends to Watch from 2012 Summit

Posted by Bill Palmer on Tue, Sep 18, 2012

Each year thousands of digital marketing mavens from the top 500 internet retailers in the world to entrepreneurs with startup fever in their blood, flock to the annual summit to listen and learn to the latest and greatest the industry has to offer. This year was no different as over 4,500 professionals from the online retail industry gathered in Denver last week.

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Tags:, SmartVideo, big data, customer experience, customer loyalty program, customer loyalty, personalization, connected consumer, connected customer, multichannel, ecommerce, online retail, omnichannel, mobile commerce

Insights from the Forrester Customer Experience Forum 2012

Posted by James Dicso on Fri, Jun 29, 2012

I just returned from two days at the Forrester Customer Experience Forum where leading industry speakers shared thought-provoking ideas and powerful content. Simply put, this event helped solidify my view of the future where the customer is at the center of competitive strategy for the leaders in every industry. In fact, Harley Manning of Forrester shared a graph that compared 5-year total return of customer experience leaders (up 22%) to customer experience laggards (down 46%) to the S&P 500 (down 1%). Clearly, companies adopting a customer-centric strategy are already proving that we are in the “Age of the Customer.”

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Tags: innovation, customer experience, contextualization, personalization, AT&T, Forrester Customer Experience Forum, Office Depot, Forrester, omnichannel

Why the Internet Retailer is the China of the Global Economy

Posted by Aaron Fullen on Mon, Jun 25, 2012

You know the story. China is on the move and they’re coming for your job. They can do it cheaper, faster and better than the rest of the world and while the economies of the West struggle to keep a nostril above water, China expands with the vigor of a 90’s baseball slugger.

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Tags: customer engagement, innovation, connected consumer, ecommerce, online retail, omnichannel, Internet Retailer

VideoNuze 2012 Report: Macy’s is Top Brand in Online Video Market

Posted by Yaniv Axen on Fri, Jun 22, 2012

Yesterday I shared the top five themes I took away from this week’s Videonuze 2012 Online Video Advertising Summit. Now I want to take a deeper dive into a brand that is at the top of its game not only in online video advertising, but also in front of the “connected consumer” on all fronts: Macy’s.

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Tags: Macy's, customer engagement, innovation, online video, connected consumer, ecommerce, omnichannel, segmentation

IRCE 2012 Report: Leveraging Big Data for Business Success

Posted by Bill Palmer on Thu, Jun 14, 2012

According to Cisco, data traffic will grow 10x by 2016 while online revenue will only double. Retailers are absolutely overwhelmed right now with technology options to help them acquire, convert, retain and expand customer relationships within the online realm. Yet, learning how to leverage data to communicate with customers appears to be at the crux of defining winners and losers in the market. Without proper information flow and visual information experiences, both users and business managers bog down with "information overload" and become frustrated with shopping.

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Tags: IRCE,, smart video, SmartVideo, customer engagement, big data, customer nurturing, ecommerce, omnichannel, Internet Retailer

IRCE 2012 Report: Top Trends from the Internet Retailer Conference

Posted by Seth Marlowe on Wed, Jun 13, 2012

We recently attended the 2012 Internet Retailer Conference and Exhibition (IRCE) in Chicago to check the online industry pulse on emerging trends, best practices, and innovations in retail. The discussions, sessions and networking provided a great platform for defining and understanding the way the world shops today and in the future.

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Tags: IRCE, customer engagement, big data, personalization, ecommerce, omnichannel, Internet Retailer, mobile commerce

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