The SmartVideo Blog
Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.
To celebrate its 10-year anniversary this week, Facebook released ‘Look Back’ videos – personalized videos that compile and highlight users’ biggest moments on the site. This feature created a ton of buzz among the Facebook community with hundreds of millions of videos rendered (and its been blowing up my news feed for the past 36 hours!), but it’s not the first of its kind. Both Instagram and Google released similar features at the end of 2013 entitled Year in Review; Vizify developed a video tool that compiles Twitter users’ top photos, tweet topics, stats, and followers; and the NFL recently introduced NFL Now, a personalized video service that allows fans to view NFL news, analysis and highlights of favorite teams and players.
Over the last 20 years, the web has evolved from static, manually written pages to computer generated pages, driven by data collected in databases, inputted by users and computed by algorithms. SmartVideo, to me, is the natural evolution of video into the dynamic era. Instead of manually producing every single video (such as the web once was), a system is now capable of generating, tailoring, personalizing, contextualizing and optimizing video based on data.
Tags: smart video, SmartVideo, big data, innovation, technology, HTML5, SundaySky, video generator, Videolet, real time, real-time video, dvg, dynamic video, video generation, Dynamic Video Generator, scalable, SmartVideo tech
Before we discuss the future, let’s talk about the present. Today, 90% of online video ads have simply been repurposed from television campaigns. As online video advertising technology continues to evolve, it is expected that more unique online creative will be produced. If we fast forward into the future, will we expect the below type of advertising?
Tags: smart video, SmartVideo, innovation, customer experience, personalization, creative, targeted advertising, video advertising, retargeted advertising, online video ad, video ads, online video advertising, real time, real-time video, optimization, measurable
At this point in the game, you are implementing video for your online marketing efforts. (At least you know you should be.) You’re following the industry blogosphere and keep hearing about videos leveraging big data, personalization, high volume and real-time content – the so-called “smart videos.” But how do you know what areas of your business offer the best opportunity for SmartVideo to provide the most incremental value?
We often talk about real-time video, but what exactly do we mean by that phrase? If a video is generated in real time, is that enough to qualify it as such? Technically speaking, yes. But that doesn't really capture the true essence of real-time video.
Video advertising is still behind display advertising when it comes to relevance. The display ad space has taken full advantage of visitor tracking capabilities to retarget ads to visitors based on their past behavior on a brand’s website.
Tags: smart video, SmartVideo, customer engagement, personalization, online engagement, targeted advertising, video advertising, pre-roll ads, online video ad, online video advertising, real-time video, measuring ROI
Over the last several months, I've had the opportunity to meet with senior executives at top providers in the wireless, MSO and satellite TV markets. A consistent theme is that, despite significant investments in technology, people and processes, virtually every one of these companies is struggling with the same problem: Consumers are confused by their billing statements. This confusion leads to high churn, excessive support costs, and a limited ability to expand the relationship within the first 90 days.
When looking at creating personalized videos in order to more effectively engage your customers, an important early consideration is whether to generate videos in batch mode (meaning videos are created periodically and served when the customer clicks to view the video), or in real time (meaning videos are created at the time the consumer clicks to view the video).