They came and went in under five hours. They were chockfull of celebrity endorsements and Twitter hashtags. They were the Super Bowl commercials, watched by over 100 million viewers during last night’s game.
The SmartVideo Blog
Tags: Super Bowl ads, Best Buy, measuring business impact, YouTube, TV and video, relevance, customers, tablet, contextual attributes, SundaySky, targeted advertising, video advertising, retargeted advertising, video ads, ecommerce, Coca-Cola video, mobile ads, personally relevant video, multi-screen, segmentation, contextual advertising
We recently named Toyota as one of our top 15 innovative and smart video players to follow due to the brand’s use of on-site videos, as well the recent launch of “ChooseControl” – a search tool delivering personalized video experiences showcasing a specific Toyota vehicle that best fits the online customer’s selected lifestyle attributes such as family size, occupation and hobbies.
Tags: smart video, SmartVideo, customer engagement, customer experience, personalized video, personalization, online video, connected consumer, connected customer, product video, social sharing, segmentation, AOL Autos, Toyota
Yesterday I shared the top five themes I took away from this week’s Videonuze 2012 Online Video Advertising Summit. Now I want to take a deeper dive into a brand that is at the top of its game not only in online video advertising, but also in front of the “connected consumer” on all fronts: Macy’s.
You finally did it. You actually made good on your New Year’s Resolution.
Customer intimacy is becoming the primary competitive strategy for many companies looking to optimize their customer acquisition and retention results. This requires companies to deliver a more unique and compelling experience to each customer. Some companies leverage marketing personas to segment their customers. Others leverage purchase history and past behavior to engage each customer in a fully personalized manner. In addition to traditional initiatives, such as personalized web pages and recommendations, brands are considering video for personalized customer engagement.