The SmartVideo Blog

SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders

Posted by Rachel Sullivan on Wed, Jul 01, 2015

Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results. The 2015 SmartVideo Summit was our largest yet (see photos from the day here), with speakers including industry thought leaders, SundaySky executives, customers and partners. All the speakers discussed their experiences with personalized video engagement, how they use data to better engage with customers, and why putting customers at the center of their businesses is imperative for success.

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Tags: SmartVideo, customer experience, CMOs

Accenture and SundaySky Bring Personalized Digital Experiences to Life and Annuity Carriers

Posted by Casey Myers on Mon, Mar 23, 2015

In today’s insurance environment, where features and prices can be quickly matched by competitors, customer experience is a primary driver of differentiation. To maintain a competitive advantage, carriers must become customer-centric and develop business models that respond to these rapid changes with new services and approaches.

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Tags: SmartVideo, customer experience, insurance, SundaySky

Onboarding is Ideal Time for Insurers to Drive Digital Value-Add Service Use

Posted by Rachel Sullivan on Thu, Mar 05, 2015

The insurance industry, just like many others, is faced with digital and mobile innovation challenges as companies hustle to keep up with their digital-minded consumers. Forrester reports 85% of global insurers said creating digital strategies were important, versus 68% in other industries. However, insurance providers are challenged with low adoption rates of mobile sites and apps.

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Tags: SmartVideo, insurance, onboarding customers, SundaySky customer success

The Evolution of Personalized Video: From YouTube to Video Ads to SmartVideo

Posted by Rachel Sullivan on Thu, Feb 26, 2015

Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the year, site visitors were viewing 8 million videos each day. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized SmartVideos that contain a message unique and relevant to each recipient.

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Tags: SmartVideo, personalized video advertising, data-driven marketing

How Digital Banking is Stirring Innovation in Customer Engagement Strategies

Posted by Avi Greenfield on Fri, Feb 13, 2015

According to Forrester, 2015 is a year of innovation for digital banking. This push to innovate is partly driven by digital disrupters in the space that are gaining market share, and partly by the growing number of customers who rely on mobile devices to interact with their banks. Forrester predicts twice as many customers will research financial products on their smartphones and tablets in 2015 compared to 2014.

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Tags: SmartVideo, onboarding customers, banking

SmartVideo Benchmarks for Insurance Marketing Leaders [Infographic]

Posted by Rachel Eisenhauer on Wed, Dec 17, 2014

Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data. 

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Tags: SmartVideo, customer experience, insurance, research

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

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Tags: SmartVideo, SundaySky, telecommunications, SundaySky customer success

4 Security Considerations when Choosing a Personalized Video Partner

Posted by Deirdre Mills on Tue, Jul 22, 2014

There is a huge opportunity to leverage personalized video to better engage with your customers and create lasting and profitable relationships. However, sharing customer data with your SmartVideo partner can pose a security risk to your organization if not handled properly. Here are our recommendations on how to maintain the utmost level of security while delivering engaging and effective video experiences.

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Tags: SmartVideo, CMOs, data-driven marketing

SmartVideo Advertising Wins Performance Marketing Award

Posted by Rachel Eisenhauer on Mon, May 19, 2014

Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.

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Tags: SmartVideo, SundaySky, ecommerce, personalized video advertising, SundaySky customer success

SmartVideo Summit Recap: The SmartVideo Viewer Experience

Posted by Guy Atzmon on Thu, May 08, 2014

In many senses, I am a “guy” of two worlds: I’ve spent my entire life split back and forth between Tel Aviv and New York City, from growing up to my education to my career, and even today I lead teams in both cities. Additionally, I’m a man of two worlds because I’m passionate about both design and technology, art and science, form and function. Which is why SundaySky is a natural and perfect fit for me; it’s a company that allows me to blend my love of technology and art as the vice president of creative.

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Tags: SmartVideo, customer experience, SmartVideo creative best practices

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