The SmartVideo Blog

SmartVideo Benchmarks for Insurance Marketing Leaders [Infographic]

Posted by Rachel Eisenhauer on Wed, Dec 17, 2014

Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data. 

Read More

Tags: SmartVideo, customer experience, insurance companies

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

Read More

Tags: SmartVideo, customer experience, personalized video, telecommunications, real time, CMOs

4 Security Considerations when Choosing a Personalized Video Partner

Posted by Deirdre Mills on Tue, Jul 22, 2014

Read More

Tags: SmartVideo, big data, technology, personalized video, real-time video, security, video generation

Weekly News Roundup - Personalization, Ads and SmartVideo

Posted by Joanna Strick on Thu, Jul 10, 2014

Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.

Read More

Tags: SmartVideo, personalization, advertising

The 7 Habits of Highly Effective SmartVideo Teams

Posted by Tony Kyberd on Mon, Dec 30, 2013

As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.

Read More

Tags: SmartVideo, measuring business impact, customers, measuring value, creative, SundaySky, best practices, great people

SmartVideo Welcome Experiences to Enhance New Customer Engagement

Posted by Jim Dicso on Thu, Oct 24, 2013

Heightened competition, increased consumer expectations, declining customer loyalty – these are all hurdles that many brands are facing today. More than ever, companies need differentiating strategies to compete in challenging markets, and personalized customer experiences are becoming a key driver for such strategies. 

Read More

Tags: SmartVideo, customer engagement, customer experience, insurance companies, customers, measuring value, onboarding customers, first 90 days, Loyalty 360

How to Measure the Value of a SmartVideo View

Posted by Deirdre Mills on Wed, Oct 02, 2013

The true measurement of success for a SmartVideo program boils down to the value of a SmartVideo view. A view is the most basic indicator of how engaging and effective the SmartVideo is. For how long did the viewer watch the video? Did the viewer take an action? Did the viewer take the desired inaction? Fundamental to all SmartVideo solutions is tracking and measuring the results of views with an eye on delivering incremental business impact.

Read More

Tags: SmartVideo, measuring business impact, measuring value, best practices

Q&A with Seth Marlowe, SundaySky Sales Director

Posted by Jen Glantz on Mon, Aug 12, 2013

Read More

Tags: smart video, SmartVideo, SundaySky, great people, employees, Q&A, Cox Communications

Five Ways Brands Can Use Personalized Pre-Roll Ads

Posted by Yaniv Axen on Thu, Aug 08, 2013

Earlier this week I posted an opposing response to a recent VentureBeat guest article by Mo Al Adham, who argued the end is near for pre-roll video ads because they negatively impact the advertiser’s brand. On the contrary, there is still infinite opportunity for the pre-roll, as long as brands recognize that online video advertising is a different ballgame than traditional TV advertising. While a 15-second spot – whether online or on TV – appears to be the same medium, there is so much more data-driven intel that can be used within video ads, which can deliver beyond just brand awareness but actual conversion and revenue performance.

Read More

Tags: smart video, SmartVideo, customer experience, YouTube, personalized video, targeted advertising, video advertising, retargeted advertising, pre-roll ads, customer nurturing, online video ad, video ads, data intelligence, online video advertising, mobile ads, Videonuze, personally relevant video

Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads

Posted by Yaniv Axen on Tue, Aug 06, 2013

Recently, Mo Al Adham, CEO of Telly, wrote a VentureBeat article, “3 reasons why digital video needs to rethink its advertising model,” in which he argues that pre-roll ads have a “negative impact” on the advertised brand and that the “death of pre-roll video” is looming. I’d like to counter his perspective: pre-roll ads have the ability to positively impact customer-centric brands and drive customer engagement and acquisition strategies.

Adham is right about one thing; online video advertising is currently executed the wrong way, in which it follows TV’s model of delivering one ad to many viewers, ultimately annoying the consumer. I agree that the industry needs to innovate, but not at the expense of the pre-roll ad. Consumers want content and experiences that address their personal interests, ads they want to watch. Matching creative best practices from TV advertising with data-driven intelligence established in the display marketing space in recent years lies opportunity to deliver better, more personalized video ad experiences to consumers, even by pre-roll. While the ability to choose your own ad experience before a Hulu video starts is a small step toward a personalized experience, many brands are leveraging online video ad platforms to quickly move beyond just contextualized ads repurposed from TV. Think about it: if given the choice, would you choose a video ad for someone like you, or a video ad created in the moment just for you?

Read More

Tags: smart video, SmartVideo, innovation, customer experience, personalization, targeted advertising, retargeted advertising, pre-roll ads, video ads, customer acquisition, online video advertising, contextual advertising

Receive Blog Articles Straight to Your Inbox

Tweets by @SundaySky

Follow SundaySky

Posts by Category