The SmartVideo Blog

The 7 Habits of Highly Effective SmartVideo Teams

Posted by Tony Kyberd on Mon, Dec 30, 2013

As the Head of Customer Success, I lead a team to ensure best in class SmartVideo programs are established and delivered to meet our customer’s performance goals, KPIs and expectations. Part of that process includes supporting the setup of the team on our customer’s side, to ensure they have a strong and skilled “dream team” in place within their organization, working as our direct counterpart to aid in a seamless SmartVideo program.

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Tags: SmartVideo, measuring business impact, customers, measuring value, creative, SundaySky, best practices, great people

Q&A with CEO Shmulik Weller: “SundaySky Closes $20M Financing Round” [VIDEO]

Posted by Rachel Eisenhauer on Tue, Oct 15, 2013

We’re celebrating a major milestone in the SundaySky offices today: We are thrilled to announce we have raised $20 million in our series C funding round! This round, led by new investor Comcast Ventures and joined by Liberty Global Ventures, Vintage Ventures, and our existing investors, Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners, brings SundaySky’s total capital invested to date to almost $40 million.

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Tags: innovation, SundaySky, customer acquisition, employees, Q&A

Q&A with Seth Marlowe, SundaySky Sales Director

Posted by Jen Glantz on Mon, Aug 12, 2013

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Tags: smart video, SmartVideo, SundaySky, great people, employees, Q&A, Cox Communications

Why I Joined SundaySky as a Product Marketer

Posted by Deirdre Mills on Wed, Jun 12, 2013

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.
Don’t settle.” – Steve Jobs

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Tags: innovation, SundaySky, great people, careers, employees

Q&A with David Rubin, SmartVideo Flash Animator & Developer

Posted by Adam Vinokoor on Thu, May 16, 2013

This post is part of a monthly blog series where we highlight the diverse and exciting staff of SundaySky.

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Tags: smart video, SmartVideo, SundaySky, video bill, great people, employees, dynamic video

9 SmartVideo Performance Gems To Make Every CMO Smile [Infographic]

Posted by Jim Dicso on Thu, May 09, 2013

“I’m investing in SmartVideo for NPS impact, and am paying for it with the financial ROI it’s delivering.” This is one of my favorite anecdotes said by the CMO of a Fortune 500 company. More than ever, the C-suite is implementing video for both financial impact and deeper levels of brand engagement. Yet, companies recognize if they only focus on financial ROI, they can easily miss the boat on customer experience.

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Tags: call reduction, smart video, SmartVideo, measuring business impact, customer engagement, customer experience, customers, measuring value, SundaySky, customer lifecycle, customer acquisition, customer care, CMOs, brand engagement, measuring ROI

Why Delivery Channels Matter for SmartVideo Success [Infographic]

Posted by Tony Kyberd on Wed, May 08, 2013

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and customer lifecycle space. The team is motivated and super smart, plus I get to work with the most recognized brands who are totally invested in building the most engaging and impactful customer engagement experiences.

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Tags: Turkcell, smart video, SmartVideo, customer engagement, customers, personalized video, customer preferences, SundaySky, pre-roll ads, best practices, video delivery, video engagement, video by email, email, subject line, delivery

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: smart video, SmartVideo, customer engagement, mobile, mobile video, customers, SundaySky, telecommunications, ecommerce, video engagement, brand engagement

SundaySky Hits a Major Milestone: 100 Million SmartVideos Viewed

Posted by Yaniv Axen on Mon, Apr 08, 2013

I am excited and proud to announce this major milestone in SundaySky history. From the first SmartVideo generated in 2009 for Overseas Adventure Travel, to 38 live programs today, we have reached over 100 million views. Fresh off of our inaugural SmartVideo Summit last month, 2013 is serving as a momentous year for us. This is how we are feeling today, fist pumps and hugs included… 

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Tags: Super Bowl ads, SmartVideo, YouTube, customers, SundaySky, great people, employees

Five Golden Nuggets from the Inaugural SmartVideo Summit

Posted by Shmulik Weller on Wed, Mar 20, 2013

Last week marked a very exciting milestone for SundaySky, as we hosted our first annual SmartVideo Summit. This was the inaugural assembly of SmartVideo first-movers and innovators from the areas of Digital Marketing and Customer Experience – a mix of executives from existing SmartVideo customers, those companies in planning stages, as well as partners.

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Tags: smart video, SmartVideo, customer engagement, innovation, customer experience, customers, personalized video, onboarding customers, first 90 days, SundaySky, video advertising, video ads, customer lifecycle, personally relevant video, SmartVideo Summit

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