SundaySky is welcoming Jeff Hirsch, a 30-year veteran in data-driven and performance-based digital marketing, to the team as chief marketing officer. Jeff previously worked for AudienceScience in various roles, including CEO and, most recently, was president of digital media holding company CPXi. Throughout his career at organizations such as Fastclick, ValueClick and others, Jeff fine-tuned the aggregation and analysis of data to deliver engaging, relevant content to specific audiences across a number of platforms.Read More
The SmartVideo Blog
Earlier this week, we hosted the third SmartVideo Summit, our annual customer and partner conference where digital marketing leaders, customer experience executives and industry influencers convene to network and share customer engagement strategies that drive business results.Read More
You likely haven’t heard of a company with 500 CEOs, but I’m here to tell you why you should start thinking about each and every one of your employees as a CEO. An environment where each employee is the CEO of his or her domain gives employees full accountability to their success and deliverables. I believe in leading through partnership, and see my coworkers – or fellow CEOs, if you will – as partners with whom I have common goals and aspirations. In order to operate as a partnership, we need two things: ownership and transparency.Read More
SundaySky recently welcomed two new executives to the SundaySky family. Elan Yaish joins us as our first chief financial officer, or as he’s perhaps more commonly known, the “Money Man.” Says Elan, “Managing the finances and money of SundaySky is an integral part of my job, but I am also responsible for strategic initiatives, increasing shareholder value, planning and analysis as well as many other initiatives. Nevertheless, just remember, everything that happens at SundaySky needs to flow through the Money Man.”Read More
In today’s insurance environment, where features and prices can be quickly matched by competitors, customer experience is a primary driver of differentiation. To maintain a competitive advantage, carriers must become customer-centric and develop business models that respond to these rapid changes with new services and approaches.Read More
This month, we’re celebrating the eight-year anniversary of SundaySky and SmartVideo. I shared some highlights from our company history at our annual company kickoff meeting this January, and one thing is clear: we’ve come a long way since our inception. Our personalized video technology has greatly evolved, our customer base has grown and we’ve continued to add new team members. Looking around the room, I saw faces from our offices in Israel and New York and our field team from across the U.S., Europe and Japan. Even though this group hails from around the world, as we all gathered together, everyone had a clear sense of the SundaySky culture. We expanded beyond our first office in Tel Aviv back in 2011 and maintaining our company culture has been the biggest priority as we build our team. Here are the steps we've taken and how they’ve paid off.Read More
Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.
SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.
Along with our partner MyThings, the SmartVideo Advertising platform took home gold, winning this year’s Performance Marketing Award in best brand engagement campaign for our customer ShopDirect. The award recognizes campaigns that allow brands to engage with customers across channels and platforms to increase conversion rates.