The SmartVideo Blog
If you read our 2012 State of Online Video Report, then you are familiar with our 2013 prediction that CMOs will enhance customer experience and engagement strategies with smarter applications of personalized video. But let me give you a deeper dive into additional predictions for online video technologies that are sure to prosper in the coming 12 months…
Tags: customer engagement, big data, innovation, customer experience, contextualization, customer loyalty program, technology, HTML5, mobile, mobile video, YouTube, TV and video, insurance companies, relevance, customers, tablet, connected TV, contextual attributes
Last week I introduced SundaySky's video generator and explained some of its performance characteristics. Today I'll discuss how SmartVideo is driven by data, and the ways in which it adapts to data variation.
Over the last 20 years, the web has evolved from static, manually written pages to computer generated pages, driven by data collected in databases, inputted by users and computed by algorithms. SmartVideo, to me, is the natural evolution of video into the dynamic era. Instead of manually producing every single video (such as the web once was), a system is now capable of generating, tailoring, personalizing, contextualizing and optimizing video based on data.
Tags: smart video, SmartVideo, big data, innovation, technology, HTML5, SundaySky, video generator, Videolet, real time, real-time video, dvg, dynamic video, video generation, Dynamic Video Generator, scalable, SmartVideo tech
SundaySky President and Chief Revenue Officer, Jim Dicso, was recently interviewed on NBC's "Press:Here," discussing SmartVideo technology for retargeted advertising.
Tags: NBC Press Here, smart video, SmartVideo, customer engagement, customer experience, technology, SundaySky, targeted advertising, video advertising, retargeted advertising, online video ad, video ads, online video advertising, product video, video engagement