The SmartVideo Blog

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

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Tags: SmartVideo, customer experience, personalized video, telecommunications, real time, CMOs

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: smart video, SmartVideo, customer engagement, mobile, mobile video, customers, SundaySky, telecommunications, ecommerce, video engagement, brand engagement

SmartVideo Summit Panel Recap: Video Bill Masters

Posted by Jim Dicso on Thu, Apr 04, 2013

Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.

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Tags: call reduction, cross-tell, cross-selling, Turkcell, Humana, smart video, SmartVideo, measuring business impact, customer experience, customers, personalized video, AT&T, video bill, telecommunications, billing solutions, customer care, calls to action, healthcare, SmartVideo Summit, SmartEOB

SmartVideo Summit Panel Recap: Innovations in the Customer Onboarding Process

Posted by Jim Dicso on Fri, Mar 29, 2013

The first 90 days following the acquisition of a new customer represents the best opportunity to solidify and grow the relationship, while establishing a basis for how a company will provide support throughout the lifecycle. Many companies are recognizing that, instead of achieving these goals, they are faced with buyer's remorse and customer frustrations that result in churn, higher cost of service care and missed upsell/cross-sell opportunities. 

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Tags: customer engagement, customer experience, insurance companies, onboarding customers, first 90 days, customer lifecycle, customer churn, telecommunications, customer retention, customer care, SmartVideo Summit

Live from Mobile World Congress: How to Enhance the Customer Experience in the “First 90 Days”

Posted by Aaron Fullen on Tue, Feb 26, 2013

I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation.

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Tags: customer engagement, customer experience, customer loyalty, brand loyalty, onboarding customers, first 90 days, personalization, AT&T, video bill, Net Promoter Score, customer churn, telecommunications, billing solutions, Mobile World Congress, customer retention, customer care

The Difference Between Personalization and Relevance in Online Video

Posted by Adam Vinokoor on Tue, Jan 08, 2013

At SundaySky, we’ve cultivated the two unique ingredients which make SmartVideo more engaging and effective than traditional video -- personalization and relevance. By incorporating these elements into marketing strategies, brands are better able to target the right customers at the right time with highly relevant promotions, products and information.

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Tags: smart video, SmartVideo, contextualization, relevance, personalized video, personalization, video ads, telecommunications, billing solutions, personally relevant video

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: smart video, insurance companies, customer loyalty, personalized video, personalization, online video, SundaySky, telecommunications, ecommerce, CMOs, personally relevant video, Forrester, financial services, video engagement, video by email, email, click-to-play

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Posted by Rachel Eisenhauer on Wed, Dec 05, 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

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Tags: customer experience, mobile, mobile video, TV and video, online video, connected consumer, video ads, telecommunications, online video advertising, generation C, Videonuze, multi-screen, London 2012 Olympics, TV Everywhere

How Personalized Video Can Proactively Avoid Customer Churn

Posted by Jim Dicso on Thu, Nov 29, 2012

Customer attrition, or churn, affects companies in every industry. Financial Services, Insurance, Telecommunications, Cable and Multiple-System Operators (MSOs) report churn as a primary business metric due to its impact on their businesses. When looking at monthly customer acquisition results, these companies report net adds, which is gross adds minus churned customers. 

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Tags: smart video, SmartVideo, insurance companies, customer loyalty, personalized video, onboarding customers, customer lifecycle, customer acquisition, Net Promoter Score, customer churn, telecommunications, customer attrition, financial services

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