The SmartVideo Blog

How Telco Marketers Can Best Measure and Optimize Video Ads

Posted by Rachel Sullivan on Tue, May 26, 2015

As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and ensure a strong return. From engagement rates to viewability and more, marketers have many available metrics by which to evaluate online video ad performance. One thing is certain, though: no matter the metrics, personalized video ad programs should deliver a strong business impact and ensure an incremental revenue increase.

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Tags: telecommunications, measuring ROI, personalized video advertising

SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]

Posted by Rachel Sullivan on Wed, May 13, 2015

Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By benchmarking the right metrics, as we’ve done in our quarterly SmartVideo Index, you can measure the video performance and viewer engagement of your personalized video programs.

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Tags: telecommunications, research

How Telcos Drive Business Impact with Personalized Video Advertising [White Paper]

Posted by Deirdre Mills on Wed, May 06, 2015

Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions. However, as telco providers incorporate customer data into video and develop personalized video advertising strategies, video moves beyond simple brand building and crosses into the performance world. Personalized video can now be held accountable for performance objectives, such as conversions and revenue, while also delivering measurable brand impact.

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Tags: telecommunications, personalized video advertising

How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue

Posted by Rachel Sullivan on Wed, Apr 22, 2015

The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing many industry changes – from higher market saturation and mergers between providers to challenges associated with the growing number of cord-cutters – all of which affect their ad strategies and how they attract and retain customers.

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Tags: telecommunications, personalized video advertising

Weekly News Roundup: Speaking to American, European and Teenage Customers

Posted by Joanna Strick on Fri, Oct 03, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers. 

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Tags: telecommunications, banking, data-driven marketing

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

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Tags: customer experience, telecommunications, data-driven marketing, travel

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

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Tags: SmartVideo, SundaySky, telecommunications, SundaySky customer success

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: SmartVideo, telecommunications, ecommerce, travel, research

SmartVideo Summit Panel Recap: Video Bill Masters

Posted by Jim Dicso on Thu, Apr 04, 2013

Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.

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Tags: SmartVideo, customer experience, telecommunications, healthcare, measuring ROI, SundaySky customer success, video bills and statements

SmartVideo Summit Panel Recap: Innovations in the Customer Onboarding Process

Posted by Jim Dicso on Fri, Mar 29, 2013

The first 90 days following the acquisition of a new customer represents the best opportunity to solidify and grow the relationship, while establishing a basis for how a company will provide support throughout the lifecycle. Many companies are recognizing that, instead of achieving these goals, they are faced with buyer's remorse and customer frustrations that result in churn, higher cost of service care and missed upsell/cross-sell opportunities. 

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Tags: SmartVideo, customer experience, insurance, onboarding customers, customer lifecycle, telecommunications, SundaySky customer success

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