The SmartVideo Blog

How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue

Posted by Rachel Sullivan on Wed, Apr 22, 2015

The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing many industry changes – from higher market saturation and mergers between providers to challenges associated with the growing number of cord-cutters – all of which affect their ad strategies and how they attract and retain customers.

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Tags: telecommunications, personalized video advertising

Weekly News Roundup: Speaking to American, European and Teenage Customers

Posted by Joanna Strick on Fri, Oct 03, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers. 

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Tags: telecommunications, banking, data-driven marketing

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

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Tags: customer experience, telecommunications, data-driven marketing, travel

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

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Tags: SmartVideo, SundaySky, telecommunications, SundaySky customer success

A Snapshot of SmartVideo Consumption [Infographic]

Posted by Kelly Ford on Tue, May 07, 2013

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.

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Tags: SmartVideo, telecommunications, ecommerce, travel, research

SmartVideo Summit Panel Recap: Video Bill Masters

Posted by Jim Dicso on Thu, Apr 04, 2013

Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of statements can lead to excessive support costs, churn, and higher barriers to expanding customer relationships. Proactively addressing the complexity of billing and statement administration with personalized SmartVideo is proving to address these challenges.

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Tags: SmartVideo, customer experience, telecommunications, healthcare, measuring ROI, SundaySky customer success, video bills and statements

SmartVideo Summit Panel Recap: Innovations in the Customer Onboarding Process

Posted by Jim Dicso on Fri, Mar 29, 2013

The first 90 days following the acquisition of a new customer represents the best opportunity to solidify and grow the relationship, while establishing a basis for how a company will provide support throughout the lifecycle. Many companies are recognizing that, instead of achieving these goals, they are faced with buyer's remorse and customer frustrations that result in churn, higher cost of service care and missed upsell/cross-sell opportunities. 

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Tags: SmartVideo, customer experience, insurance, onboarding customers, customer lifecycle, telecommunications, SundaySky customer success

Live from Mobile World Congress: How to Enhance the Customer Experience in the “First 90 Days”

Posted by Aaron Fullen on Tue, Feb 26, 2013

I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation.

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Tags: customer experience, customer loyalty, onboarding customers, telecommunications, video bills and statements

Smarter Video: Higher Engagement in 2012; What's Next for 2013 [NEW REPORT]

Posted by Kelly Ford on Thu, Dec 06, 2012

This week, SundaySky released our annual State of Online Video Report, collective research from industry leaders and experts, as well as our own trend data and perspective. It will probably come as no surprise that 2012 was a record-breaking year for video: an all-time high of viewers (182 million), content videos consumed (456.6 million) and video ads viewed (105.4 billion). But my favorite finding from the report? Personally relevant video is fostering higher viewer engagement.

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Tags: SmartVideo, customer experience, insurance, customer loyalty, customer lifecycle, telecommunications, ecommerce, CMOs, banking, research

Disney & Netflix Shake Hands: What Does This Mean for Online Video Market and Pay TV?

Posted by Rachel Eisenhauer on Wed, Dec 05, 2012

Netflix and Disney shook hands this week in a deal that allows the online video giant to exclusively stream new releases and classics from the world’s largest entertainment company that houses Pixar, Marvel, ESPN and ABC. One point for online video viewing, zero for traditional pay TV.

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Tags: customer experience, customer loyalty, telecommunications, personalized video advertising

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