Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.
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SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire.
Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.
According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.
Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer.
Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.
Welcome to the first edition of our weekly news roundup! I will be highlighting a collection of news from the previous week for enjoyment of SmartVideo blog readers.
SundaySky has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define the personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.