As part of their effort to digitize the customer experience, banks are implementing strategies to increase customer adoption of digital tools and services. These digital-first strategies reinforce the use of digital tools and channels as the primary approach for future interactions, while also recommending changes that lift the value of each customer and improve the customer experience.
The SmartVideo Blog
Businesses collect, manage and analyze more data from more sources than ever before. While turning this data into actionable, relevant business insights is a top priority, security is just as crucial. We announced today that SundaySky received Service Organization Control 2 (SOC 2) Type II certification for security, availability, confidentiality and processing integrity standards as defined by the American Institute of Certified Public Accountants (AICPA). Holistic information security and consumer data protection are essential to personalized video engagement, and we are the first to offer brands a solution with SOC 2 Type II certification.Read More
To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester:
- Online video will grow at a 21 percent compound annual growth rate over the next five years.
- 90 percent of U.S. online adults ages 18 to 34 watch online video weekly, and two-thirds of those ages 35 to 54 do the same.
Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people in the U.S. are using ad-blocking software (a 48 percent increase from last year). The study left many industry insiders predicting what it means for the future of advertising.Read More
The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This creates a lot of marketing clutter and means brands must find a way to stand out.Read More
Tags: data-driven marketing
Personalization is a key component of modern marketing. Here at SundaySky, we built our SmartVideo Cloud platform on the premise that video is an extremely efficient vehicle in driving business results, through the delivery of the right message, to the right individual, at the right place, at the right moment. We have seen this promise realized across paid and owned media programs, with the likes of Comcast, AT&T, Atlantis and many other leading brands.Read More
We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than ever to build and maintain. Many brands recognize that they can build loyalty when customers take full advantage of the products and services they already own and build advocacy by getting them to proactively tell their friends.Read More
Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and satisfaction with not only the personalized video, but with the product and brand as well. Surveys can also provide a baseline for user experience optimization.Read More
Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify and offer highly relevant and personalized rewards for the customer. Success here lies within the personal recognition the brand makes with the customer, knowing what she wants and needs in a specific moment in time.Read More
Tags: customer loyalty