The loyalty landscape conitnues to evolve as brands seek to build loyalty from their customers. After all, loyal customers mean enviable lifetime value. Loyal customers spend more at a higher frequency while costing less to serve and support. Above all, they share positive experiences, and in the social world we live in today, the brand value of positive chatter is higher than ever.Read More
The SmartVideo Blog
Tags: customer loyalty
In case you missed it, we're closing out a milestone week here. Not specifically for SundaySky, but for the overall personalized video engagement (PVE) category.Read More
Tags: data-driven marketing
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing the customer experience – and for good reason. The experience consumers have with a brand drives the future of their relationship. Here are five ways brands can improve their customer acquisition and retention by using data and relevancy to shape the customer experience.Read More
This has been a busy week as New York City played host to thousands of advertisers, marketers and tech professionals during Advertising Week and IAB MIXX. I’m sure to no one’s surprise, ad blocking was one of the most frequently discussed topics during the events' many panels. Panelists and attendees covered many other topics, as well. Here are our highlights of the week:
The insurance industry is challenged with digital innovation as companies hustle to keep up with digital-minded consumers. Mutual of Enumclaw addresses this challenge by engaging customers with personalized, contextual messages throughout the customer journey, starting from when they first come aboard and continuing through to policy renewal.Read More
When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of success. Personalized video has proven time and again to deliver value against many KPIs, but the real value comes when personalized video is used as a strategic communication medium across the customer lifecycle to achieve a brand’s top-level business goals.
Here’s how to think about defining the value and calculating the ROI of a SmartVideo program to understand its impact on your business goals.
The nation’s top financial institutions share a few common strategic imperatives: growing share of wallet and maximizing J.D. Power rankings. In order to realize that vision, banks and credit unions are prioritizing digital, mobile and customer experience initiatives, which Fiserv reports are three of the largest points of focus in 2015.Read More
Often when we meet with a new customer, we hear things like, “This is great! Let’s include a personalized video in every email we send.” Or “I showed a personalized video to my CMO and we want to use it in other departments now, too.” It’s not surprising – personalized video engagement is cool and exciting, and brands want to use more of it. While we love to hear that, we also want to ensure the grounds are set for successful performance. Sometimes it’s a case of less is more to maintain focus.Read More
As part of their effort to digitize the customer experience, banks are implementing strategies to increase customer adoption of digital tools and services. These digital-first strategies reinforce the use of digital tools and channels as the primary approach for future interactions, while also recommending changes that lift the value of each customer and improve the customer experience.
Businesses collect, manage and analyze more data from more sources than ever before. While turning this data into actionable, relevant business insights is a top priority, security is just as crucial. We announced today that SundaySky received Service Organization Control 2 (SOC 2) Type II certification for security, availability, confidentiality and processing integrity standards as defined by the American Institute of Certified Public Accountants (AICPA). Holistic information security and consumer data protection are essential to personalized video engagement, and we are the first to offer brands a solution with SOC 2 Type II certification.Read More