The SmartVideo Blog

'Say Thanks' to Your Friends with Facebook's Personalized Video Tool

Posted by Joanna Strick on Wed, Nov 26, 2014

Earlier this year, Facebook successfully launched personalized videos that showcased users’ biggest moments on the site as a way to 'look back.' Facebook has demonstrated that as usual, it is up on the zeitgeist by releasing a new incarnation of its personalized video tool two weeks ago.

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Tags: personalized video, Facebook

Leveraging Big Data Via Personalized Videos

Posted by Deirdre Mills on Thu, Nov 20, 2014

This article was first published on Multichannel Merchant, on November 18, 2014.

Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data will create sub-optimal experiences and incur unnecessary costs, negatively impacting customer relationships.

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Tags: customer engagement, big data, personalized video, online retail, cxp

Weekly News Roundup - Halloween Technology and Customer Experience

Posted by Joanna Strick on Fri, Oct 31, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including clever Halloween mobile apps, and President Jim Dicso's discussion on improving the customer experience. Have a spook-tacular weekend!

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Tags: customer experience, mobile, online video, cxp

Weekly News Roundup: Allied Solutions Deploys SmartVideo

Posted by Joanna Strick on Fri, Oct 24, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment. 

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Tags: customer experience, personalization, online video, ecommerce, online retail, omnichannel, cxp

Weekly News Roundup: Speaking to American, European and Teenage Customers

Posted by Joanna Strick on Fri, Oct 03, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers. 

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Tags: mobile, data intelligence, mobile ads, hospitality & travel, financial services, advertising

Customer Intimacy Across the Pond: What Matters to U.S. and European Customers

Posted by Deirdre Mills on Thu, Oct 02, 2014

European_shopperThis article was first published on CMO.com, October 1, 2014. 

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Tags: customer experience, customer preferences, customer acquisition

Weekly News Roundup - CMO-CIO Collaboration, NA-EUR Differences

Posted by Joanna Strick on Fri, Sep 05, 2014

Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.

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Tags: customer engagement, big data, personalization, CMOs

Can't You Just Get Along? CIO, CMO = No Strong Bond

Posted by Rachel Eisenhauer on Wed, Sep 03, 2014

SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire

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Tags: customer lifecycle, best practices, CMOs

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

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Tags: customer experience, mobile, multichannel

How Insurers Can Get, Grow & Keep Customers with Personalized Video

Posted by Jim Dicso on Thu, Aug 21, 2014

According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.

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Tags: insurance companies, personalized video, onboarding customers, customer lifecycle, customer acquisition, customer retention

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