The SmartVideo Blog

Weekly News Roundup: Speaking to American, European and Teenage Customers

Posted by Joanna Strick on Fri, Oct 03, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers. 

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Tags: mobile, data intelligence, mobile ads, hospitality & travel, financial services, advertising

Customer Intimacy Across the Pond: What Matters to U.S. and European Customers

Posted by Deirdre Mills on Thu, Oct 02, 2014

European_shopperThis article was first published on, October 1, 2014. 

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Tags: customer experience, customer preferences, customer acquisition

Weekly News Roundup - CMO-CIO Collaboration, NA-EUR Differences

Posted by Joanna Strick on Fri, Sep 05, 2014

Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.

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Tags: customer engagement, big data, personalization, CMOs

Can't You Just Get Along? CIO, CMO = No Strong Bond

Posted by Rachel Eisenhauer on Wed, Sep 03, 2014

SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire

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Tags: customer lifecycle, best practices, CMOs

Weekly News Roundup - Brands Developing Programs for Multichannel Engagement & Millennials Ruling Mobile Video

Posted by Joanna Strick on Mon, Aug 25, 2014

Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.

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Tags: customer experience, mobile, multichannel

How Insurers Can Get, Grow & Keep Customers with Personalized Video

Posted by Jim Dicso on Thu, Aug 21, 2014

According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.

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Tags: insurance companies, personalized video, onboarding customers, customer lifecycle, customer acquisition, customer retention

Weekly News Roundup - Storytelling, Mobile, and Customer Engagement

Posted by Joanna Strick on Mon, Aug 04, 2014

Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer. 

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Tags: customer engagement, mobile, insurance companies

Telefónica Taps SundaySky as Personalized Video Partner

Posted by Aviv Goren on Mon, Jul 28, 2014

We recently announced a partnership with one of the largest telecommunications companies in the world, Telefónica

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Tags: SmartVideo, customer experience, personalized video, telecommunications, real time, CMOs

4 Security Considerations when Choosing a Personalized Video Partner

Posted by Deirdre Mills on Tue, Jul 22, 2014

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Tags: SmartVideo, big data, technology, personalized video, real-time video, security, video generation

Weekly News Roundup - Mobile, Advertising and Real-time

Posted by Joanna Strick on Fri, Jul 18, 2014

Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.

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Tags: mobile, real time, real-time video, advertising

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