The SmartVideo Blog

SmartVideo Summit 2015: Personalized Video Marketing Across the Customer Lifecycle

Posted by Rachel Eisenhauer on Thu, May 21, 2015

Earlier this week, we hosted the third SmartVideo Summit, our annual customer and partner conference where digital marketing leaders, customer experience executives and industry influencers convene to network and share customer engagement strategies that drive business results.

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Tags: SundaySky

Why Every Employee is a CEO

Posted by Shmulik Weller on Fri, May 15, 2015

You likely haven’t heard of a company with 500 CEOs, but I’m here to tell you why you should start thinking about each and every one of your employees as a CEO. An environment where each employee is the CEO of his or her domain gives employees full accountability to their success and deliverables. I believe in leading through partnership, and see my coworkers – or fellow CEOs, if you will – as partners with whom I have common goals and aspirations. In order to operate as a partnership, we need two things: ownership and transparency.

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Tags: SundaySky

SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]

Posted by Rachel Sullivan on Wed, May 13, 2015

Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By benchmarking the right metrics, as we’ve done in our quarterly SmartVideo Index, you can measure the video performance and viewer engagement of your personalized video programs.

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Tags: telecommunications, research

How Telcos Drive Business Impact with Personalized Video Advertising [White Paper]

Posted by Deirdre Mills on Wed, May 06, 2015

Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions. However, as telco providers incorporate customer data into video and develop personalized video advertising strategies, video moves beyond simple brand building and crosses into the performance world. Personalized video can now be held accountable for performance objectives, such as conversions and revenue, while also delivering measurable brand impact.

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Tags: telecommunications, personalized video advertising

Data, Personalization and Loyalty: A Recap from Loyalty Expo 2015

Posted by Keith Wicklow and Adam Cowie on Mon, May 04, 2015

The loyalty programs of yesterday do not drive loyalty as they once did. eMarketer found that even though loyalty program membership increased in 2015 as compared to 2014, participation in programs actually fell by 22 percent. This finding was confirmed by participants at Loyalty360’s annual conference, the 2015 Loyalty Expo, which we attended last week. Brands seem to realize “loyalty program” does not simply mean “points program” any longer. A question that arose, "Would your customer leave you if you removed your loyalty program?” caused many to stop and evaluate their loyalty programs. 

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Tags: insurance, customer loyalty, data-driven marketing

Top 4 Takeaways from the 2015 Forrester Marketing Leader’s Forum

Posted by Rachel Eisenhauer on Wed, Apr 29, 2015

Forrester’s Marketing Leaders Forum took place in New York City for the first time, after previous years in northern California. The theme of this year’s conference was “Connect, Engage, Deliver,” and the resounding focus of discussions was to put people front and center, not the marketer nor the business. In the age of the customer, individual people are the focus, which is why the following takeaways all speak to the power of engaging with individuals. 

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Tags: CMOs, data-driven marketing

How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue

Posted by Rachel Sullivan on Wed, Apr 22, 2015

The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing many industry changes – from higher market saturation and mergers between providers to challenges associated with the growing number of cord-cutters – all of which affect their ad strategies and how they attract and retain customers.

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Tags: telecommunications, personalized video advertising

Customer Experience: How to Rise above Competitors

Posted by Rachel Sullivan on Fri, Apr 17, 2015

Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the other hand, companies that make it their mission to provide a stellar customer experience stand out from competitors and win loyal customers.

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Tags: customer experience, customer lifecycle

Looking Forward: The Next Creative Advancements in Personalized Video

Posted by Guy Atzmon on Thu, Apr 09, 2015

The explosive growth of online video over the past decade is remarkable. With fast adoption comes an inherent shift in how technology is created and consumed. That’s where we are today: the creative approach to developing personalized video – and SmartVideo specifically – continues to evolve based on how consumers interact with video and as more brands choose to engage consumers through video.

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Tags: SmartVideo creative best practices

A Better Banking Experience Starts with Personalization

Posted by Jim Dicso on Thu, Apr 02, 2015

Over the past few years, banks have begun transforming their customer experiences to prioritize an omnichannel approach and improve their digital interactions with customers. Consumers have adopted digital channels in droves – Bain Capital reports banking customers now handle 50 percent of their banking interactions through digital channels – and for banks that want a competitive advantage, they must optimize their digital customer experience at every touch point.

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Tags: customer experience, customer lifecycle, banking

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