The insurance industry, just like many others, is faced with digital and mobile innovation challenges as companies hustle to keep up with their digital-minded consumers. Forrester reports 85% of global insurers said creating digital strategies were important, versus 68% in other industries. However, insurance providers are challenged with low adoption rates of mobile sites and apps.Read More
The SmartVideo Blog
Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the sun and warmth from the folks who had traveled from harsh winter weather, there was a buzz in the air about using data to run more efficient, cross-channel marketing programs. The morning kicked off with LiveRamp’s CEO, Auren Hoffman, and a fireside chat with Kevin Akeroyd, the GM and SVP of Oracle Marketing Cloud. Kevin made a significant statement that set the stage for the rest of the day: “There is zero reason why any advertising shouldn't be performance-based given all the data that is available.”Read More
Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the year, site visitors were viewing 8 million videos each day. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized SmartVideos that contain a message unique and relevant to each recipient.Read More
As a global marketer, how do you effectively address cultural differences among your customers across regions?
Globally, we’ve shifted to a customer-centric world in which consumers choose to do business with the brands that speak to them as individuals. As such, marketers are adapting their ad programs to better relate to consumers on an individual level, but those targeting a global customer base still need to heed cultural differences to make their ads more effective across continents.Read More
According to Forrester, 2015 is a year of innovation for digital banking. This push to innovate is partly driven by digital disrupters in the space that are gaining market share, and partly by the growing number of customers who rely on mobile devices to interact with their banks. Forrester predicts twice as many customers will research financial products on their smartphones and tablets in 2015 compared to 2014.Read More
This month, we’re celebrating the eight-year anniversary of SundaySky and SmartVideo. I shared some highlights from our company history at our annual company kickoff meeting this January, and one thing is clear: we’ve come a long way since our inception. Our personalized video technology has greatly evolved, our customer base has grown and we’ve continued to add new team members. Looking around the room, I saw faces from our offices in Israel and New York and our field team from across the U.S., Europe and Japan. Even though this group hails from around the world, as we all gathered together, everyone had a clear sense of the SundaySky culture. We expanded beyond our first office in Tel Aviv back in 2011 and maintaining our company culture has been the biggest priority as we build our team. Here are the steps we've taken and how they’ve paid off.Read More
30 seconds. $4.5 million. 111.5 million viewers.
The Super Bowl is the year’s biggest opportunity for advertisers to reach an audience of enthusiastic and focused viewers – but that opportunity comes with a steep price tag. Each year we hear grumblings about the high cost, yet networks continue to sell out their inventory and the number of new advertisers getting in on the game continues to grow. According to eMarketer and Kantar Media, first-time advertisers increased from six to nine brands between 2013 and 2014, and will reach 15 this year. But why are the brands willing to pay such a steep price?Read More
This post originally appeared on Internet Retailer on January 13, 2015.
In the retail world, we live by the statement, “With big data comes big opportunity.” Few, if any, industries are as rich in data as retail. Today, so much is being done to use this data to market retail businesses with greater effectiveness and efficiency. With an eye toward 2015, here are the mistakes you must avoid in order to ensure that you take full advantage of the big data opportunity and that your brand’s marketing focus is in the right place: on quality.Read More
Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data.Read More
This post originally appeared on CMO Essentials on December 8, 2014.
On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The ideal customer is more engaged, more loyal, transacts more frequently, costs less to serve, and is more willing to recommend the brand than the average customer.Read More