Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers.Read More
The SmartVideo Blog
Here to send you off for the weekend is our weekly news roundup, recapping last week's highlights including: the psychological science behind storytelling, turning data into actionable personalized communications, plus thought leadership gems on the CMO-CIO relationship and cultural advertising clashes across the pond.
SundaySky president and chief revenue officer Jim Dicso spoke with CMSWire's Kelly Bilodeau recently on improving CMO and CIO collaboration and alignment, as a result of Accenture's recent report "Cutting Across the CMO-CIO Divide." Below is the full article by Kelly Bilodeau, which was first published August 28, 2014 on CMSWire.
Starting you off for the week ahead, here is our weekly news roundup for Monday morning, recapping the past week's highlights with a focus on customer experience, the multichannel world we live in, and the power of storytelling.
According to Forrester's 2014 insurance trends report, consumer empowerment and expectations are changing the rules for insurers: in addition to their own changing demographics, consumers have high expectations for brand relationships set by their experiences with online retailers, travel sites and financial apps. As a result, consumers require more personalized, digital experiences and interactions throughout the relationship with their insurer.
Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer.
Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.