The SmartVideo Blog

Measure Customer Satisfaction with Video Surveys

Posted by Efrat Moshkoviz on Thu, Jul 30, 2015

Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and satisfaction with not only the personalized video, but with the product and brand as well. Surveys can also provide a baseline for user experience optimization.

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Tags: SundaySky customer success

How Successful is Your Loyalty Program?

Posted by Jim Dicso on Tue, Jul 28, 2015

Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify and offer highly relevant and personalized rewards for the customer. Success here lies within the personal recognition the brand makes with the customer, knowing what she wants and needs in a specific moment in time.

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Tags: customer loyalty

Personalized Video Engagement: The New Advertising Paradigm

Posted by Jeff Hirsch on Tue, Jul 21, 2015

Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers can maximize their engagement with every customer they have meaningful data on. Here’s how:

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Tags: personalized video advertising

The Changing Customer Loyalty Landscape

Posted by Jim Dicso on Wed, Jul 15, 2015

Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and consuming content across devices. The consumer is in control and connected in every which way, and this has resulted in the evolution of loyalty initiatives from what they once were. 

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Tags: customer loyalty

How to Prevent Bill Shock with Personalized Video

Posted by Lior Bronshtein on Thu, Jul 09, 2015

Wireless bill shock, typically from higher-than-expected roaming charges or device theft, is a major issue for wireless carriers and consumers worldwide. No matter the cause, providers are left with potential lost revenue, angry customers and a relationship to repair. Not only do governments and regulatory agencies take this seriously, but any provider that wants to retain its customers must take the necessary steps to prevent bill shock.

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Tags: telecommunications, video bills and statements

Atlantis Paradise Island Enhances Its Guest Experience with Personalized Video

Posted by Rachel Sullivan on Tue, Jul 07, 2015

Guests at Atlantis Paradise Island enjoy pristine white-sand beaches, deluxe accommodations, the world’s largest open-air marine environment and many more amenities. Atlantis wanted to drive anticipation and deeper engagement with guests before they even set foot on the island, so the resort partnered with SundaySky to enhance its pre-arrival period with personalized video at multiple touch points (download the case study here).

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Tags: customer loyalty, SundaySky customer success, travel

SmartVideo Summit 2015: 11 Valuable Insights from Digital Marketing Leaders

Posted by Rachel Sullivan on Wed, Jul 01, 2015

Every year digital marketing leaders, customer experience executives and industry innovators come together at our SmartVideo Summit to share how their customer engagement strategies drive business results. The 2015 SmartVideo Summit was our largest yet (see photos from the day here), with speakers including industry thought leaders, SundaySky executives, customers and partners. All the speakers discussed their experiences with personalized video engagement, how they use data to better engage with customers, and why putting customers at the center of their businesses is imperative for success.

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Tags: SmartVideo, customer experience, CMOs

Building a Digital-First Strategy with Personalized Engagements

Posted by Jim Dicso on Fri, Jun 26, 2015

In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As they do so, they’re using personalized communication through the most engaging digital medium – video – at the point of each customer transaction to encourage customers to use digital channels. Here’s a closer look at how to implement a transactional-based communication strategy to drive digital adoption throughout the customer journey.

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Tags: customer experience

Meet SundaySky’s New CMO, Jeff Hirsch

Posted by Rachel Eisenhauer on Tue, Jun 23, 2015

SundaySky is welcoming Jeff Hirsch, a 30-year veteran in data-driven and performance-based digital marketing, to the team as chief marketing officer. Jeff previously worked for AudienceScience in various roles, including CEO and, most recently, was president of digital media holding company CPXi. Throughout his career at organizations such as Fastclick, ValueClick and others, Jeff fine-tuned the aggregation and analysis of data to deliver engaging, relevant content to specific audiences across a number of platforms.

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Tags: SundaySky

Connecting the Art and Science of Marketing at Cannes Lions

Posted by Jeff Hirsch on Thu, Jun 18, 2015

Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year marks the first-ever Lions Innovation, a “festival within a festival.” Per Cannes Lions CEO Philip Thomas, "The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity."

The birth of this mini-festival is a sign of the times as data begins to power the creative side of marketing and influence how brands communicate with their customers.

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Tags: data-driven marketing

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