The SmartVideo Blog

Super Bowl 2015: How to Make the Most of a $4.5 Million Ad

Posted by Elad Ben David on Tue, Jan 27, 2015

30 seconds. $4.5 million. 111.5 million viewers.

The Super Bowl is the year’s biggest opportunity for advertisers to reach an audience of enthusiastic and focused viewers – but that opportunity comes with a steep price tag. Each year we hear grumblings about the high cost, yet networks continue to sell out their inventory and the number of new advertisers getting in on the game continues to grow. According to eMarketer and Kantar Media, first-time advertisers increased from six to nine brands between 2013 and 2014, and will reach 15 this year. But why are the brands willing to pay such a steep price?

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Tags: Super Bowl ads, TV and video, personalization, social sharing, advertising

Misusing Big Data and Other Online Marketing Mistakes to Avoid in 2015

Posted by Mark Flaharty on Thu, Jan 15, 2015

This post originally appeared on Internet Retailer on January 13, 2015. 

In the retail world, we live by the statement, “With big data comes big opportunity.” Few, if any, industries are as rich in data as retail. Today, so much is being done to use this data to market retail businesses with greater effectiveness and efficiency. With an eye toward 2015, here are the mistakes you must avoid in order to ensure that you take full advantage of the big data opportunity and that your brand’s marketing focus is in the right place: on quality.

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Tags: customer engagement, big data, personalized video, CMOs, online retail, advertising

SmartVideo Benchmarks for Insurance Marketing Leaders [Infographic]

Posted by Rachel Eisenhauer on Wed, Dec 17, 2014

Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data. 

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Tags: SmartVideo, customer experience, insurance companies

The Power of Storytelling with Personalized Video

Posted by Jim Dicso on Tue, Dec 09, 2014

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Tags: customer engagement, customer loyalty, personalized video

'Say Thanks' to Your Friends with Facebook's Personalized Video Tool

Posted by Joanna Strick on Wed, Nov 26, 2014

Earlier this year, Facebook successfully launched personalized videos that showcased users’ biggest moments on the site as a way to 'look back.' Facebook has demonstrated that as usual, it is up on the zeitgeist by releasing a new incarnation of its personalized video tool two weeks ago.

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Tags: personalized video, Facebook

Leveraging Big Data Via Personalized Videos

Posted by Deirdre Mills on Thu, Nov 20, 2014

This article was first published on Multichannel Merchant, on November 18, 2014.

Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data will create sub-optimal experiences and incur unnecessary costs, negatively impacting customer relationships.

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Tags: customer engagement, big data, personalized video, online retail, cxp

Weekly News Roundup - Halloween Technology and Customer Experience

Posted by Joanna Strick on Fri, Oct 31, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including clever Halloween mobile apps, and President Jim Dicso's discussion on improving the customer experience. Have a spook-tacular weekend!

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Tags: customer experience, mobile, online video, cxp

Weekly News Roundup: Allied Solutions Deploys SmartVideo

Posted by Joanna Strick on Fri, Oct 24, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including the future of television as a video venture, bridging the omnichannel gap and our partner Allied Solutions' own SmartVideo deployment. 

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Tags: customer experience, personalization, online video, ecommerce, online retail, omnichannel, cxp

Weekly News Roundup: Speaking to American, European and Teenage Customers

Posted by Joanna Strick on Fri, Oct 03, 2014

Here to send you off for the weekend is our news roundup, recapping highlights including: AT&T customer satisfaction success, mobile banking in North America, marketing digitally to teenagers and cultural differences when marketing to American and European customers. 

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Tags: mobile, data intelligence, mobile ads, hospitality & travel, financial services, advertising

Customer Intimacy Across the Pond: What Matters to U.S. and European Customers

Posted by Deirdre Mills on Thu, Oct 02, 2014

European_shopperThis article was first published on CMO.com, October 1, 2014. 

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Tags: customer experience, customer preferences, customer acquisition

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