The SmartVideo Blog

Online Video Growth Presents Huge Opportunity for Advertisers

Posted by Rachel Sullivan on Wed, Aug 26, 2015

To see how quickly digital video is growing, you only need to look at some compelling findings from Forrester:

  • Online video will grow at a 21 percent compound annual growth rate over the next five years.
  • 90 percent of U.S. online adults ages 18 to 34 watch online video weekly, and two-thirds of those ages 35 to 54 do the same.
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Tags: personalized video advertising

What the Rise of Ad Blocking Really Signals: A Need to Better Connect with Consumers

Posted by Mark Flaharty on Sat, Aug 22, 2015

Most of you reading this will have seen something about the rise in ad blocking recently. Adobe and PageFair released a study revealing that 45 million people in the U.S. are using ad-blocking software (a 48 percent increase from last year). The study left many industry insiders predicting what it means for the future of advertising.  

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Tags: personalized video advertising

10 Ways to Use Personalized Video to Help Consumers Go Back to School

Posted by Rachel Sullivan on Wed, Aug 19, 2015

The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This creates a lot of marketing clutter and means brands must find a way to stand out.

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Tags: data-driven marketing

Personalization and Advanced Attribution Go Hand in Hand

Posted by Amit Golan on Thu, Aug 13, 2015

Personalization is a key component of modern marketing. Here at SundaySky, we built our SmartVideo Cloud platform on the premise that video is an extremely efficient vehicle in driving business results, through the delivery of the right message, to the right individual, at the right place, at the right moment. We have seen this promise realized across paid and owned media programs, with the likes of Comcast, AT&T, Atlantis and many other leading brands.

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Tags: CMOs, measuring ROI

3 Tips to Better Engaging Banking Customers with Personalized Video

Posted by Irene Yachbes on Tue, Aug 11, 2015

Personalized video helps banks   deliver differentiated customer experiences that increase customer loyalty and grow share of wallet. After working with leading banks and other customer-centric brands across industries to develop personalized video engagement programs, we’ve found these three tips are key to SmartVideo success.
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Tags: banking, SundaySky customer success

“Next Best Action” Marketing Does Not Mean “Next Best Offer”

Posted by Jim Dicso on Wed, Aug 05, 2015

We are in the age of the customer, where there is limitless access to information about competitive products and services and where customer loyalty is harder than ever to build and maintain. Many brands recognize that they can build loyalty when customers take full advantage of the products and services they already own and build advocacy by getting them to proactively tell their friends.

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Tags: customer loyalty, CMOs

Measure Customer Satisfaction with Video Surveys

Posted by Efrat Moshkoviz on Thu, Jul 30, 2015

Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and satisfaction with not only the personalized video, but with the product and brand as well. Surveys can also provide a baseline for user experience optimization.

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Tags: SundaySky customer success

How Successful is Your Loyalty Program?

Posted by Jim Dicso on Tue, Jul 28, 2015

Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify and offer highly relevant and personalized rewards for the customer. Success here lies within the personal recognition the brand makes with the customer, knowing what she wants and needs in a specific moment in time.

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Tags: customer loyalty

Personalized Video Engagement: The New Advertising Paradigm

Posted by Jeff Hirsch on Tue, Jul 21, 2015

Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers can maximize their engagement with every customer they have meaningful data on. Here’s how:

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Tags: personalized video advertising

The Changing Customer Loyalty Landscape

Posted by Jim Dicso on Wed, Jul 15, 2015

Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and consuming content across devices. The consumer is in control and connected in every which way, and this has resulted in the evolution of loyalty initiatives from what they once were. 

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Tags: customer loyalty

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