The SmartVideo Blog

Q&A with SundaySky’s Newest Hires: Meet Our CFO, Head of Product Strategy

Posted by Rachel Sullivan on Tue, Mar 24, 2015

SundaySky recently welcomed two new executives to the SundaySky family. Elan Yaish joins us as our first chief financial officer, or as he’s perhaps more commonly known, the “Money Man.” Says Elan, “Managing the finances and money of SundaySky is an integral part of my job, but I am also responsible for strategic initiatives, increasing shareholder value, planning and analysis as well as many other initiatives. Nevertheless, just remember, everything that happens at SundaySky needs to flow through the Money Man.”

Read More

Tags: SundaySky

Accenture and SundaySky Bring Personalized Digital Experiences to Life and Annuity Carriers

Posted by Casey Myers on Mon, Mar 23, 2015

In today’s insurance environment, where features and prices can be quickly matched by competitors, customer experience is a primary driver of differentiation. To maintain a competitive advantage, carriers must become customer-centric and develop business models that respond to these rapid changes with new services and approaches.

Read More

Tags: SmartVideo, customer experience, insurance, SundaySky

5 Trends to Expect from the Future of Personalized Video

Posted by Guy Atzmon on Tue, Mar 17, 2015

The proliferation of personalized online video and its growth over the past ten years is nothing short of amazing. The evolution of user-generated content and video consumption habits among consumers has pushed online video to the top of marketing plans as it’s the most powerful and engaging way to communicate with consumers.

Read More

Tags: SmartVideo creative best practices

Retailers’ Customer Satisfaction Hinges on Data-Driven Marketing

Posted by Rachel Sullivan on Tue, Mar 10, 2015

More retailers – along with brands in just about every other industry – are using data to inform their marketing and customer service decisions. The benefits of a data-driven marketing approach are clear. A Forbes Insights survey of data-driven retail marketing executives found the majority achieved a competitive advantage in three key areas:

Read More

Tags: ecommerce, CMOs, data-driven marketing

Onboarding is Ideal Time for Insurers to Drive Digital Value-Add Service Use

Posted by Rachel Sullivan on Thu, Mar 05, 2015

The insurance industry, just like many others, is faced with digital and mobile innovation challenges as companies hustle to keep up with their digital-minded consumers. Forrester reports 85% of global insurers said creating digital strategies were important, versus 68% in other industries. However, insurance providers are challenged with low adoption rates of mobile sites and apps.

Read More

Tags: SmartVideo, insurance, onboarding customers, SundaySky customer success

Cookies & Creative: Keys to Programmatic Advertising

Posted by Candice MacDonald on Tue, Mar 03, 2015

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the sun and warmth from the folks who had traveled from harsh winter weather, there was a buzz in the air about using data to run more efficient, cross-channel marketing programs. The morning kicked off with LiveRamp’s CEO, Auren Hoffman, and a fireside chat with Kevin Akeroyd, the GM and SVP of Oracle Marketing Cloud. Kevin made a significant statement that set the stage for the rest of the day: “There is zero reason why any advertising shouldn't be performance-based given all the data that is available.” 

Read More

Tags: CMOs, personalized video advertising

The Evolution of Personalized Video: From YouTube to Video Ads to SmartVideo

Posted by Rachel Sullivan on Thu, Feb 26, 2015

Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the year, site visitors were viewing 8 million videos each day. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized SmartVideos that contain a message unique and relevant to each recipient.

Read More

Tags: SmartVideo, personalized video advertising, data-driven marketing

Relevant, Personalized Ads Solve Global Marketing Challenges

Posted by Elad Ben David on Tue, Feb 24, 2015

As a global marketer, how do you effectively address cultural differences among your customers across regions?

Globally, we’ve shifted to a customer-centric world in which consumers choose to do business with the brands that speak to them as individuals. As such, marketers are adapting their ad programs to better relate to consumers on an individual level, but those targeting a global customer base still need to heed cultural differences to make their ads more effective across continents.

Read More

Tags: CMOs, personalized video advertising

How Digital Banking is Stirring Innovation in Customer Engagement Strategies

Posted by Avi Greenfield on Fri, Feb 13, 2015

According to Forrester, 2015 is a year of innovation for digital banking. This push to innovate is partly driven by digital disrupters in the space that are gaining market share, and partly by the growing number of customers who rely on mobile devices to interact with their banks. Forrester predicts twice as many customers will research financial products on their smartphones and tablets in 2015 compared to 2014.

Read More

Tags: SmartVideo, onboarding customers, banking

How We Preserve the SundaySky Culture across the World

Posted by Shmulik Weller on Thu, Feb 05, 2015

This month, we’re celebrating the eight-year anniversary of SundaySky and SmartVideo. I shared some highlights from our company history at our annual company kickoff meeting this January, and one thing is clear: we’ve come a long way since our inception. Our personalized video technology has greatly evolved, our customer base has grown and we’ve continued to add new team members. Looking around the room, I saw faces from our offices in Israel and New York and our field team from across the U.S., Europe and Japan. Even though this group hails from around the world, as we all gathered together, everyone had a clear sense of the SundaySky culture. We expanded beyond our first office in Tel Aviv back in 2011 and maintaining our company culture has been the biggest priority as we build our team. Here are the steps we've taken and how they’ve paid off.

Read More

Tags: SundaySky

Receive Blog Articles Straight to Your Inbox

Tweets by @SundaySky

Follow SundaySky