The SmartVideo Blog

The Evolution of Personalized Video: From YouTube to Video Ads to SmartVideo

Posted by Rachel Sullivan on Thu, Feb 26, 2015

Looking back to only a decade ago, how we consume and share online video has drastically changed. YouTube launched in 2005, and by the end of the year, site visitors were viewing 8 million videos each day. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized SmartVideos that contain a message unique and relevant to each recipient.

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Tags: SmartVideo, personalized video advertising, data-driven marketing

Relevant, Personalized Ads Solve Global Marketing Challenges

Posted by Elad Ben David on Tue, Feb 24, 2015

As a global marketer, how do you effectively address cultural differences among your customers across regions?

Globally, we’ve shifted to a customer-centric world in which consumers choose to do business with the brands that speak to them as individuals. As such, marketers are adapting their ad programs to better relate to consumers on an individual level, but those targeting a global customer base still need to heed cultural differences to make their ads more effective across continents.

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Tags: CMOs, personalized video advertising

How Digital Banking is Stirring Innovation in Customer Engagement Strategies

Posted by Avi Greenfield on Fri, Feb 13, 2015

According to Forrester, 2015 is a year of innovation for digital banking. This push to innovate is partly driven by digital disrupters in the space that are gaining market share, and partly by the growing number of customers who rely on mobile devices to interact with their banks. Forrester predicts twice as many customers will research financial products on their smartphones and tablets in 2015 compared to 2014.

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Tags: SmartVideo, onboarding customers, banking

How We Preserve the SundaySky Culture across the World

Posted by Shmulik Weller on Thu, Feb 05, 2015

This month, we’re celebrating the eight-year anniversary of SundaySky and SmartVideo. I shared some highlights from our company history at our annual company kickoff meeting this January, and one thing is clear: we’ve come a long way since our inception. Our personalized video technology has greatly evolved, our customer base has grown and we’ve continued to add new team members. Looking around the room, I saw faces from our offices in Israel and New York and our field team from across the U.S., Europe and Japan. Even though this group hails from around the world, as we all gathered together, everyone had a clear sense of the SundaySky culture. We expanded beyond our first office in Tel Aviv back in 2011 and maintaining our company culture has been the biggest priority as we build our team. Here are the steps we've taken and how they’ve paid off.

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Tags: SundaySky

Super Bowl 2015: How to Make the Most of a $4.5 Million Ad

Posted by Elad Ben David on Tue, Jan 27, 2015

30 seconds. $4.5 million. 111.5 million viewers.

The Super Bowl is the year’s biggest opportunity for advertisers to reach an audience of enthusiastic and focused viewers – but that opportunity comes with a steep price tag. Each year we hear grumblings about the high cost, yet networks continue to sell out their inventory and the number of new advertisers getting in on the game continues to grow. According to eMarketer and Kantar Media, first-time advertisers increased from six to nine brands between 2013 and 2014, and will reach 15 this year. But why are the brands willing to pay such a steep price?

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Tags: CMOs, personalized video advertising, data-driven marketing

Misusing Big Data and Other Online Marketing Mistakes to Avoid in 2015

Posted by Mark Flaharty on Thu, Jan 15, 2015

This post originally appeared on Internet Retailer on January 13, 2015. 

In the retail world, we live by the statement, “With big data comes big opportunity.” Few, if any, industries are as rich in data as retail. Today, so much is being done to use this data to market retail businesses with greater effectiveness and efficiency. With an eye toward 2015, here are the mistakes you must avoid in order to ensure that you take full advantage of the big data opportunity and that your brand’s marketing focus is in the right place: on quality.

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Tags: ecommerce, CMOs, personalized video advertising, data-driven marketing

SmartVideo Benchmarks for Insurance Marketing Leaders [Infographic]

Posted by Rachel Eisenhauer on Wed, Dec 17, 2014

Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data. 

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Tags: SmartVideo, customer experience, insurance, research

The Power of Storytelling with Personalized Video

Posted by Jim Dicso on Tue, Dec 09, 2014

This post originally appeared on CMO Essentials on December 8, 2014. 

On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The ideal customer is more engaged, more loyal, transacts more frequently, costs less to serve, and is more willing to recommend the brand than the average customer.

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Tags: customer experience, customer loyalty, CMOs, data-driven marketing

'Say Thanks' to Your Friends with Facebook's Personalized Video Tool

Posted by Joanna Strick on Wed, Nov 26, 2014

Earlier this year, Facebook successfully launched personalized videos that showcased users’ biggest moments on the site as a way to 'look back.' Facebook has demonstrated that as usual, it is up on the zeitgeist by releasing a new incarnation of its personalized video tool two weeks ago.

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Tags: customer experience, data-driven marketing

Leveraging Big Data Via Personalized Videos

Posted by Deirdre Mills on Thu, Nov 20, 2014

This article was first published on Multichannel Merchant, on November 18, 2014.

Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data will create sub-optimal experiences and incur unnecessary costs, negatively impacting customer relationships.

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Tags: customer experience, ecommerce, CMOs, data-driven marketing

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